HUL wins Brand of the Year title at ICMA 2022
The FMCG giant bagged 7 gold, 6 silver and 4 bronze metals for insightful and outstanding content marketing campaigns
Hindustan Unilever Limited (HUL) was named ‘Brand of the Year’ at Indian Content Marketing Awards (ICMA) 2022. The FMCG giant also won 7 gold metals, 6 silver and 4 bronze metals for their insightful and outstanding content marketing campaigns.
HUL took home gold metals for their campaigns across different categories. The brand won 2 gold for its Bru campaigns- ‘Aanandam Aarambham - Happiness Starts with Bru’ under the ‘Best Content Marketing on OOH platforms’ category and another one in the ‘Best Use of Character Led Branded Content’ category.
It bagged gold for its ‘Idhu Namma Tea(m) - Bringing Together Tamil Nadu for their Yellove’ campaign under the ‘Best Content Marketing on Films’ category and ‘Trixy Cinegame - Bringing alive 3 layers of fun’ campaign and #GameStaminaKa - Breaking Gender Barriers in Gaming campaign under ‘Best Content Marketing Using Online Gaming’ category.
The FMCG giant also won gold for its 'Tantir Rong' campaign under the ‘Best use of regional content category’ and for its ‘Cook with Makapa campaign under the ‘Best Content Marketing to Launch or Relaunch a Brand’ category.
ICMA provides recognition for impactful content marketing campaigns and content makers. This was the 7th edition of the Indian Content Marketing Awards.
