Media Mantra wins PR mandate for Elecrama 2023

India’s largest event in the Electrical & Allied Electronic Industry will feature 1,500+ exhibitors from over 70 countries

e4m by exchange4media Staff
Published: Dec 9, 2022 3:40 PM  | 3 min read
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Media Mantra, India's leading independent PR and integrated communications firm, has been selected as the official public relations partner for ELECRAMA 2023 - the largest stand-alone showcase of the Indian Electrical and Allied Electronics Industry, organized by the Indian Electrical & Electronics Manufacturers' Association (IEEMA). Since its inception in 1990, ELECRAMA has grown from 250 exhibitors to 1,350 exhibitors over the past 14 editions. Elecrama 2023 will feature a lineup of approximately 1,500+ exhibitors from over 70 countries, and will be held from February 18th to 22nd, 2023 at India Expo Mart, Greater Noida.

In its role as official PR partner, Media Mantra will implement a high-impact communications campaign for Elecrama 2023 in India and key international markets, targeting all key stakeholder groups.

Udit Pathak, Director, Media Mantra, said "It is an honor to be chosen as the official PR Agency of Elecrama 2023. There is a huge business potential riding on the increasing relevance of EVs, Charging Infra, RE and Green Hydrogen, and Energy Storage. The upcoming 15th edition of ELECRAMA 2023, focusing on such opportunities, aims to position India as the fulcrum of futuristic technologies and solutions required for achieving sustainable growth. We are pleased to partner IEEMA as their official PR Agency for Elecrama 2023. Media Mantra has proven expertise in implementing innovative and high-impact campaigns and we look forward to our team playing an integral role in making ELECRAMA 2023 a great success."

Rahul Mehta, CEO of Media Mantra, said, "We are delighted to partner IEEMA and conscious of our role as strategic communication advisors for Elecrama 2023.There is a noticeable energy transition in our modern world. As India aims to become an 'energy-independent' nation by 2047, IEEMA, the largest congregation of the power sector ecosystem with a vision to make our country a manufacturing hub, is set to unveil the 2023 edition of its flagship event ELECRAMA. Leveraging our sectoral expertise and demonstrated ability to manage large industry events, we look forward to supporting IEEMA in achieving the desired communication and business outcomes for ELECRAMA 2023."


About ELECRAMA

ELECRAMA is the flagship showcase of the Indian Electrical and Electronics Industry and the largest congregation of power sector ecosystem in the geography. The much-anticipated event brings together the complete spectrum of solutions that powers the planet from source to socket and everything in between. Featuring not just equipment & technology, but peerless thought leadership platforms for everything electric - from technical conclaves to industry summits.

About IEEMA

Indian Electrical & Electronics Manufacturers' Association (IEEMA) is the apex association of manufacturers of electrical, industrial electronics and allied equipment in India. Founded in 1948, IEEMA is the first ISO certified industry association with encompassing the complete value chain in power generation, transmission and distribution equipment, including new and renewable energy. IEEMA members contribute to more than 95% of the power equipment installed in India and represent a turnover of over USD 50 Billion. IEEMA has a PAN India presence with its corporate office at New Delhi, registered office at Mumbai, regional offices at Kolkata and Bangalore and eight state offices.

About Media Mantra

Founded in 2012, Media Mantra is India's fastest-growing independent PR and integrated communications firms that partners with businesses and organizations to evolve, promote and protect their brands and reputation. Headquartered in Gurugram, the firm has extended its offices to metro cities like Bangalore, Mumbai and Hyderabad, where its dedicated workforce bolster clients with confidence to lead and act with certainty, earning the trust of their stakeholders. Honored for its excellent media campaigns, cutting-edge communication solutions, and outstanding results, Media Mantra provides services that go beyond PR strategies to execute impactful integrated campaigns. The company is recognized for its premium services, considerable growth from the ground up, core principles, and independent setup - all of which stem from a burning desire to provide the best services to its ever-growing list of diverse clients.

Published On: Dec 9, 2022 3:40 PM