ZMCL posts revenue of Rs 172.5 crore in Q3FY23
The network's advertising revenue was Rs 160.18 crore, 30.9% lower than Q3FY22
Date-wise News
Abhay Ojha to be appointed ZMCL’s CEO
The company has informed BSE that they have considered Ojha’s candidature and advised the management to file necessary application with the MIB for obtaining prior approval in this regard
Saudi Tourism Authority partners with Tata IPL
Through the partnership with IPL, the authority aims to increase Saudi’s presence and appeal in the Indian and South Asian markets
Adfactors Sri Lanka joins PROI Worldwide
PROI Worldwide encompasses 85 PR and communications businesses in 165 cities and 60 countries
Efforts on to build satellite tuners into TV sets: Anurag Thakur
The move could potentially make set-top boxes redundant
Why IPL won’t scale up on Digital
Advertorial: Live sports viewing is a TV phenomenon globally. Digital, on the other hand, largely comprises of in-transit viewing on smartphones, while CTV streaming is still at a nascent stage
Walplast unveils corporate makeover to become Rs 2000 cr group by Y2025
To achieve this, the company has forayed into new product categories of gypsum products, construction chemicals, admixtures & blocks business
Torrent pharma launches campaign for its calcium supplement
The #BeShelcalStrong campaign addresses dietary calcium deficiency and the resultant health disorders widely prevalent today
ACKO crafts a powerful ode to the everchanging Mumbai
The campaign salutes the positive changes that the city has seen over the years
BBC offices raided by I-T department over claims of tax evasion
The officials have conducted survey operations in the offices at Mumbai and Delhi
Jio flirts with Airtel users on Twitter
Jio kept its Valentine's Day tradition alive by getting cheeky with its competitors on Twitter
ON PURPOSE wins 3 new accounts in social impact
The businesses won are of Good Food Institute India, ACT & SBI Foundation
From app to 'aap': Federal Bank's new campaign is a tribute to human connections
The ad films celebrate the company's ethos to have 'digital at the fore, but human at the core'
Ad spends to cross Rs 146K cr in 2023
As per the report, India is on the 8th position in ad spends
PokerBaazi rolls out new app update with campaign #UpGreat
The campaign showcases the platform’s new animation engine
What does customer love mean to Noise?
Marketing initiative by WebEngage: Gaurav Khatri, Co-Founder, Noise, shares his idea of customer love and what does it entail for brands
Future Generali India Life Insurance appoints Alok Rungta as Head-Business Transformation
Rungta will also take over as the Chief Financial Officer
EGM requests: Dish TV investors ask FM for regulatory action
The investors have written to the Finance Minister alleging that repeated requests for calling an extraordinary general meeting have been ignored
S Ravi, former Chairman of BSE, joins ENBA jury
He has served as the director on the boards of over 45 prestigious institutions
Putting the 'Ai' in advertising
With AI, advertisers can create unique experiences for each customer based on their behaviour, preferences and demographic information, say experts
We aim to further build the economic muscle for our sports business: Punit Goenka
During ZEEL’s Q3 FY23 earnings call, MD & CEO Goenka said they remain cautiously optimistic on the near term advertising revenue outlook
Meta Chief Business Officer Marne Levine moves on
Nicola Mendelsohn to be the new head of global business group
Self-love is at the heart of Valentine’s Day campaigns this year
Brands took the off-beat path this year with ads focused on wholesome, healthy and unconventional love
Brands and celeb couples: A love story
Brands rope in star couples as they bring relatability to campaigns and increase the sense of authenticity, say experts