TCL, a consumer electronics brand, has become an official sponsor for the cricket team Sunrisers Hyderabad (SRH) for the fourth time in a row. The sponsorship announcement has been made in line with the company’s plans to launch its revolutionary series of 4K and QLED TVs, the company said.
Delighted with the announcement, Xia Dongyue, CEO, of TCL India, said, “Being a technology-driven brand, we believe cricket and technology share a similar philosophy of connecting people and sharing enhanced experiences. Through this sponsorship, we have kept firm the trustful relationship between TCL and Sunrisers Hyderabad and are certain that SRH will play an integral role in creating an inclusive and exciting event for the viewers.”
“Hyderabad is a big consumer market for us in India. Considering the popularity of SRH, our sponsorship will allow us to bring state-of-the-art HD and 4K LED TVs to consumers so they don’t miss out on a single shot in the field,” he added.
Commenting on the partnership, K Shanmugam, CEO, Sunrisers Hyderabad, “Cricket has the power to create powerful connections among people and states. We believe that TCL’s innovations in each of its products will build a strong community of the brand’s consumers and SRH’s fans. We look forward to witnessing a world-class and valuable viewing experience for the customers during the forthcoming cricket season.”
