Anushka Sharma turns 35: A look at her brand journey
The actress is the face of several brands, including Myntra and Puma
Anushka Sharma turned 35 today. Besides portraying multiple characters in the movies, the actress has an appreciable brand endorsement journey. On her special day, e4m takes a look at her brand endorsement journey over the last two decades.
Sharma’s brand value is reportedly estimated to be more than 40 million in the year 2023.
Here’s some of her brand associations:
Myntra
Almost three months back, Myntra roped in Anuskha as the brand ambassador for its beauty category. Marking the association, the brand rolled out an ad film featuring the actor.
Puma
In December 2022, Puma announced Anushka as its brand ambassador. Soon after, the brand launched an ad film featuring Anushka’s bold dressing styles.
Clear Shampoo Tango, Lux, and Manyavar ad
The real-life couple Virat and Anushka first met in Clear shampoo advertisement which was shot almost eight to nine years back. Kohli has often talked about his first meeting with Anushka Sharma, which happened on the sets of a commercial shoot for a shampoo brand. Later on, the couple appeared together in many other brand advertisements which were shot about five to six years back. Besides being featured in Clear, Lux, and Manyavar, the couple appeared in the Livspace Kitchen ad, makeO toothsi ad, Hero Moto Corp ad, Shyam Steel Industries ads, Google Duo, and Blue Tribe Foods ad.
Other brand endorsements
Anushka has also appeared in advertisements for the brands such as Rajnigandha Pearls, fashion brand Lavie, Rupa & Company, Kerovit, Standard Chartered Bank, Pure Derm, Ell 18, Centrum India, Gitanjali, Prega News, Godrej Expert, Pantene, Bru Coffee, Lipton and Pepsi. Besides promoting other brands, Sharma also promotes her own fashion brand Nush which was launched in the year 2017 and proved to be a good business plan.
Media image and other achievements
Unequivocally, from actor to producer, Sharma juggles many hats. Apart from advertising brands and businesses, she is the one who also owns the brands. In 2013, Sharma and her brother Karnesh established an Indian Film and Production Company ‘Clean Slate Filmz’ which later on produced many films like Bulbul, Pari, NH10 and Phillauri. Later on, in 2017, the actress launched her styling brand Nush.
Sharma has appeared in Forbes India’s Celebrity 100, a list based on the income and popularity of Indian celebrities. In 2018, she peaked at the 16th position with an estimated annual earning of ₹45.83 crore (US$5.7 million), making her the third highest-paid actress and female celebrity in the country. In 2018, Sharma appeared in Forbes Asia’s 30 under 30 list. In 2018 and 2019, she was featured in Fortune India's "50 Most Powerful Women in Business”.
