Marketing it right: What’s Zomato got to do with restaurant denying entry to Uorfi Javed
Javed posted a story claiming that a Mumbai restaurant didn’t allow her because of her attire, but the episode turned out to be a marketing tactic
Food delivery app Zomato, known for its quirky advertising and marketing tactics, has come out with something different this time- rope in actress and Internet personality Uorfi Javed with a twist.
Earlier this week Javed created a buzz on the internet when she posted that a restaurant in MUmbai denied her entry because of her clothes.
"WTF! Is this really 21st-century Mumbai?!?! I was denied entry at a restaurant today. It’s okay if you don’t agree with my fashion choices. It’s NOT to treat me differently for it. And if you are, admit it! Don’t give some lame excuses. Pissed off ! Please look into it. @zomato #mumbai.”
However, what puzzled netizens was the fact that she had tagged Zomato, asking the platform to look into it.
The video of Javed not being accepted by the restaurant was later posted by popular film photographer and content creator adding ‘#ad’ in the caption. In the video, the manager is explaining that the restaurant is overbooked due to the “Zomato Gold Dining Carnival.” And it turned out that Javed was refused entry not because of her attire but because of the restaurant being full.
https://www.instagram.com/p/CrdhazvuIMB/?utm_source=ig_embed&utm_campaign=embed_video_watch_again
Uorfi then posted her chats with Zomato, wherein the food delivery app apologized the influencer and delivered a basket to her, to which she replied - "Thanks for sending the dress" with a caption on the post - "Kisi ka basket, kisi ka outfit"
https://www.instagram.com/p/Crievk7M8wL/
Amused by the whole episode, people have been applauding Zomato's marketing tactic.
