Need right balance between automation & personalisation: Experts
Pitch CMO Summit-Bengaluru: Panelists discuss ‘The Power of Personalization in Omnichannel Marketing
Date-wise News
‘Having a better planning funnel is a challenge in omnichannel marketing’
Pitch CMO Summit Bengaluru: The topic of the panel discussion was ‘Role of Omnichannel Marketing in Building a Strong Brand Identity’
#FeeltheFit, says Ranveer Singh in Britannia NutriChoice film
This campaign has been conceptualised Lowe Lintas, Bangalore
Girish Nair joins NDTV as Assignment Editor
Prior to this, Nair was associated with ABP News
UrbanClap Technologies reports 37% rise in revenue at Rs 532 cr in FY23
As per the report, the company’s net worth stood at Rs 166,086 lakh in financial year 2022-23
India Today Group launches election-focused digital channel 'ChunavAajTak'
India Today Group will now comprehensively cover all aspects of elections digitally, delivering viewers all the necessary information, news and analysis, said Kalli Purie
Senior journalist Rajkishore appointed Managing Editor of Dainik Bhaskar, Digital
Prior to this, he was Executive Director for the India chapter of a US-UK based thinktank
Shell India launches 'More than Just A Fuel Station' campaign
The campaign is developed by Wunderman Thompson
Senior news anchor Rohit Ranjan joins News Nation
He has earlier hosted the prime-time show 'DNA' on Zee News
Disney+ Hotstar unveils ‘Bas Aao #FreeMeinDekhteJaao’ campaign
The campaign talks about the free streaming of Asia Cup 2023 and ICC Mens Cricket World Cup 2023 on mobile
Casagrand strikes partnership with Sourav Ganguly
The cricket legend will endorse the brand as it forays into newer markets
Zomato’s Vedansh K joins boAt as Head of Brand Marketing
He was Creative Lead at Zomato
Ogilvy at 69th Nehru Trophy Boat Race 2023, Kerala
Ogilvy’s branded content and activations wing set up a small core unit at Alappuzha in July 2022
Sajesh Raghavan moves on from Hindu Business Line
He was associated with the publication for about nine years
Shirish Agarwal moves out of Panasonic Life Solutions India
Agarwal was heading marketing communications & brand for four years
Qissé Films releases PSA on child online safety
The film, which has been created in partnership with NGO MISSING, is supported by NCPCR
The Rise & Rise of Gurdeep Sappal from Editor to Member of Congress Working Committee
Sappal has been added to the Incharges list of the CWC
Ferns N Petals launches Rakhi campaign with Soha Ali Khan
In the campaign, FNP and Soha talk about how the brand makes rakhi special no matter where the brother is
Captain Steel partners with L&K Saatchi & Saatchi for creative & digital media mandate
The account will be serviced from the agency’s Kolkata office
ixigo is official co-sponsor of Men’s Asia Cup Cricket 2023
The brand is also launching a campaign offering free match tickets and other discounts
M4marry introduces video feature for Onam
M4marry members can now add a festive-themed profile picture and a short video of themselves celebrating the festival
Varun Dhir gets new role at OMG India
Dhir has been appointed as General Manager - Investments
NDTV Madhya Pradesh-Chhattisgarh to launch today
NDTV Madhya Pradesh-Chhattisgarh will be available on local cable networks and DTH
Shobori Ganguly appointed as editor-in-chief of The Pioneer
Ganguly has been associated with the paper for more than two decades
Rahul Dravid is Bharat Petroleum's new brand ambassador
Dravid will endorse BPCL's Pure for Sure initiative and range of MAK lubricants
Madhuri Dixit headlines Muthoot Finance's new integrated campaign
Dixit was onboarded as Brand Ambassador earlier this year
Moneycontrol’s Ravi Krishnan to join Mint
Krishnan has been associated with Mint for more than 11 years in the past as well from 2006 to 2018
Bharat Matrimony closes the distance between like-minded couples in new ad campaign
‘Be Choosy 2.0’ has been conceptualised by Wonderlb to highlight the platform's 'Interest Matching' feature
'There has to be a call-to-action in every communication to the consumer'
A panel of experts at the Pitch CMO 2023 discussed the art of mastering the mobile marketing game
RSTV’s news anchor Abhilasha Pathak joins Amar Ujala
In her career spanning 14 years she has also served stints at MH1, News 24, P7 and Mahuaa News
Marketing a means to the end goal that is revenue: Aishwarya Mahesh, Mensa Brands
At Pitch CMO Summit, Mahesh, the Business Head - Beauty & FMCG, Mensa Brands, spoke about the company’s journey and its revenue-generating tactics
‘Govt in the process of appointing Data Protection Board members’
MoS IT Rajeev Chandrasekhar said the govt will notify the board as soon as the selection process is over
Pitch CMO Summit: Highlights
We bring to you moments that made the conference memorable
Now playing on TV & OTT: Esports goes mainstream
The increasing popularity of esports has captured the attention of brands and sponsors seeking to tap into the vibrant and engaged gaming community in the country, say experts
'Our cricket sponsorship started when sponsor of India-Pak series backed out last minute'
Arjun Ranga, the Managing Director of Cycle Pure Agarbathi engaged in a fireside chat with Vaishali Verma, Chief Executive Officer - India, Initiative, at the Pitch CMO Summit
'There's a native language revolution happening in India'
Gaurav Jain, Head - Emerging Business, Sharechat & Moj delivered a session on the topic ‘Rise of Short Form Video' at the Pitch CMO Summit