Ayushmann Khurrana becomes face of Agoda in India
A brand campaign featuring Ayushmann Khurrana is expected to launch in November
Date-wise News
Blue Dart announces rebranding of its Dart Plus service to Bharat Dart
The decision to rebrand is aimed at aligning itself to the evolving needs of its customers, the company
Asia Cup: Disney+ Hotstar hits peak concurrency of 2.8 crore during India-Pak match
The platform has beaten its own 2019 World Cup record of 2.53 crore simultaneous viewership during the India vs New Zealand semi-finals
MK Agrotech appoints Sridhar Vaidyanathan as COO
Sridhar was earlier National Sales Manager at Britannia Industries
Milk Bikis challenges traditional stereotypes of parenting in their latest campaign
Conceptualized by Lowe Lintas Bangalore, the #GrowthNeedsBoth campaign features cricketer R. Ashwin, his wife and their daughters
DoubleVerify & WARC report finds gap in intent and action in media quality measurement
DoubleVerify's inaugural APAC research with WARC spotlights unrecognised impact of media quality on driving performance outcomes
India a priority market for every brand, Mastercard no exception: Raja Rajamannar
Rajamannar, Chief Marketing and Communications Officer, talks to e4m about the launch of its flagship lifestyle program ‘Priceless India’
MRUC India reports gross income of Rs 1.15 crore in FY22-23
The council has also announced the potential relaunch of the IRS study in its annual report
Digital ad spending set to double from FY23 to FY28: Paytm Ads report
Mobile payments are anticipated to emerge as the primary payment method across all product categories during the upcoming festive season, said the report
Nissan strengthens 8-year association with ICC
The carmaker is a sponsor for the ICC Men’s Cricket World Cup 2023 with Nissan Magnite as the official car of the tournament
JioCinema to stream Ind-Aus three-ODI series for free across 11 languages
Viewers can watch the limited-overs action in English, Hindi, Marathi, Gujarati, Bengali, Bhojpuri, Punjabi, Tamil, Telugu, Kannada, and Malayalam
Vicky Kaushal takes on different avatars in Birla White ad
The campaign by GREY Group India titled ‘Birla White Ka White Cement Advantage’ showcases the versatility exhibited by both Kaushal and the cement brand
Disney Star ties up with digital storytelling platform Pratilipi
This association allows Disney Star to develop multiple new fiction television shows adapted from stories available on Pratilipi
Retail media networks: A data goldmine for programmatic companies?
Better outcomes in store for brands, shoppers and retailers alike with first-party data sans dependence on third-party cookies, say experts
e4m-Zee Media Business Leaders Meet to be held on September 15 in Kanpur
At the roundtable, experts will share insights on the theme 'Building Bharat-First Brands'
Unencrypted channels on DD Free Dish promoting piracy?
Cable operators allege that unregistered local players in rural areas are illegally taking unencrypted feed from DD Free Dish and providing it to customers, which is harming the industry
70% DNPA members block OpenAI’s access to their websites
India’s top digital news publishers gear up to safeguard their intellectual property
Google faces charge of paying $10bn annually for Search dominance: Trial begins in US
Google forged deals with phone makers to maintain its monopoly over rivals, the US government argues