Swapan Seth's new book 'COOL' is out
The book is a reflection of the author's 'eclectic taste across categories'
Date-wise News
Takeshi Numoto to take over as Microsoft CMO after Chris Capossela steps down
Capossela departs after 32 years with the US-based tech giant
Viacom18 Sports to launch sports channels - Sports18 - 2 and Sports18 - 3
The broadcaster’s distribution arm, IndiaCast, has announced a promotion scheme for the DOPs for the newly launched channels
Priya Nair named President-Beauty & Wellbeing at Unilever
Nair is now part of the top leadership team at Unilever and will be part of ULE from January 1, 2024, as per media reports
Madison Media onboards Avinash Pillai as Advisor for Godrej Consumer
Pillai has 26 years of industry experience
Our strategy is to target younger audiences through Sports: Rajiv Dubey, Dabur
The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spends and much more
World Cup: Ads that hit it out of the park
Weeks into the World Cup season, we've been treated to many ad campaigns, some memorable some not. Here are a few we liked
Colgate-Palmolive India ad spends grew 30% in Q2FY24
The company's net profit after tax for the quarter showed 22% growth
Amazon posts $9.9 billion in profits in Q3
The company earned $143 billion, posting a 13% increase YoY, exceeding analyst expectations of $141 billion
The games e-commerce platforms play
As e-commerce players continue to vie for consumer attention and time so as to fulfill metrics like ‘time spent on site’ and ‘click through rates’, they’ve turned to games to engage customers
WPP India LFL revenue up 7% in Q3 2023
CEO Mark Read has expressed his excitement for 'the world's largest creative agency', VML, formed after merging WPP giants Wunderman Thompson and VMLY&R