DTDC elevates Abhishek Chakraborty to the role of Chief Executive Officer
Before assuming the role of CEO, Abhishek Chakraborty led DTDC as Executive Director for 15 years
Date-wise News
Tata AIA’s quirky campaign uses weddings to remind people about need for life insurance
The campaign hoardings have been placed smartly next to a jewelry shop brand or wedding suit brand
Archana Aggarwal moves on from Airtel as VP of Media
Archana Aggarwal was associated with the telecom company for over 10 years
Manorama Online curates a collection of digital novels
There are over 20 titles in its Digital Library
Vanish wants to make school uniforms, uniform again
The new campaign is titled #VanishTheDifference in children’s uniforms
‘Communicating effectively allows deeper understanding and meaningful connections’
At the 4th edition of e4m Women Achievers’ Awards 2023, Shweta Sharma, Kommune Brand Communications won the ‘Emerging Leader in PR’ award
Tata Play Binge enters into content partnership with DistroTV
DistroTV is the 31st OTT platform to be added to Tata Play Binge
Jackie Shroff, Prabhu Deva, and Shankar Mahadevan star in MakeMyTrip’s ad, or do they?
The stars never really show their face in the ads, letting the 'asli hero' or MakeMyTrip shine through
Kiara Advani gives into temptation in new Slice ad for the summer
The mango-flavoured beverage's summer campaign 'Ras Aisa Ki Bas Na Chalega' celebrates the unapologetic indulgence of biting into a juicy mango
HDFC Bank’s PayZapp gets RCB players to sell, literally
Wondrlab has created a humorous campaign for the brand
Price hike of TV channels put on hold till June?
Sources say TRAI has requested broadcasters to not increase prices of TV channels till June this year to avoid any kind of action and reaction from cable operators during elections
How did iPhone become the Apple of India’s eye?
Industry observers believe Apple has maintained a tech-savvy, smart, aspirational and upmarket image in India and rides on the ‘premiumization’ trend
This IPL, advertisers bat for gamification to chase attention and data
The only caveat for brands is to strike a balance so that gamification enhances, not detracts from, the app's core offerings, say experts
Did X appoint Head of Safety with polls in mind?
With the upcoming elections in India and in other countries, X's decision to fill the crucial role is also driven by the company's broader need to restore advertiser trust, say experts