Date-wise News

Sara Tendulkar has been named the brand ambassador for the Korean skincare brand in India
e4m Staff May 3, 2024 12:50 PM
The campaign is centred on Emcure Pharmaceuticals’ vision to go beyond cure and enable healthier living for individuals
e4m Staff May 3, 2024 12:28 PM
The soft drink brand has also launched a new campaign, #TravelWithLimca, conceptualized by Studio X
e4m Staff May 3, 2024 12:01 PM

The TVCs incorporate curated regional nuances and will be promoted across TV, digital, radio and social media channels
e4m Staff May 3, 2024 11:52 AM

The brand's first-ever film has been launched by Dentsu Creative India along with iProspect
e4m Staff May 3, 2024 11:47 AM

The venture aims to leverage the business potential of the gaming sector, particularly in engaging GenZ demographic
e4m Staff May 3, 2024 11:07 AM

As CTV continues to grow, experts say they hope to see more technological advancements that can integrate multiple screens, channels, formats and help advertisers get a more holistic view of campaigns
Shantanu David May 3, 2024 9:15 AM

Bill prohibits large platforms from engaging in self-preferencing, restricting third-party apps, imposing anti-steering policies, misusing data of business users, and bundling products & services
Shantanu David May 3, 2024 8:37 AM

Pallavi Pandey, VP & Head of Marketing, India, Landmark Group speaks on Max Fashion’s new sub-brand Max URB_N and why the brand has reimagined the traditional size abbreviations
Simran Sabherwal May 3, 2024 8:35 AM

Experts debating whether 'India needs multiple TV ratings providers' differed on many points, but largely agreed on the fact that issues in the current system should be fixed
Aditi Gupta May 3, 2024 8:15 AM