Pravis acquires stake in ad-tech gaming platform StreamO
The venture aims to leverage the business potential of the gaming sector, particularly in engaging GenZ demographic
In a strategic move, Pravis, established by ex-Momspresso founder Vishal Gupta and Prashant Sinha, has acquired a significant stake in ad-tech gaming platform StreamO. The venture aims to leverage the business potential of the gaming sector, particularly in engaging GenZ demographic
Vishal Gupta, now Co-Founder of StreamO, comments on the unique challenge presented by the GenZ audience, "Gaming presents an unprecedented opportunity to reach the GenZ audience, a demographic that is notoriously difficult to engage through traditional media. With StreamO, we are positioned uniquely to leverage the explosive growth of live gaming platforms and the passionate GenZ communities they nurture. Tushaar is one of the thought leaders in the gaming space in India and we are delighted to partner with him in this journey".
Prashant Sinha, also Co-Founder, reflects on his experience and future plans, "Drawing from our learnings from Momspresso's MyMoney platform, we understand the dynamics of micro-influencer and brand interactions very well. With StreamO, we aim to apply these insights to expand and deepen our brand engagements by 10X in the next 12 months. StreamO's innovative methods are in perfect alignment with Pravis’ vision for the future of this industry and we are excited about the possibilities this partnership with Tushaar opens up."
Tushaar Garg, Founder and CEO of StreamO, highlights the company’s achievements and upcoming goals, "StreamO has already set a benchmark in the gaming community by fostering authentic connections between brands and gamers. With the addition of Vishal and Prashant, we are excited to propel this success to new heights. Their expertise in influencer marketing and strategic brand partnerships will be instrumental in accelerating our growth and business."
The new partnership with Pravis promises to strengthen StreamO’s leadership in connecting brands with the engaged GenZ gaming community, ushering in a new era of innovation in live gaming sponsorships.
