launches global partners
Global will be a collective platform, forming an exclusive alliance of independent agency
Date-wise News
‘The environment is evolving, creating significant room for disruption’
VS Kannan Sitaram, Co-founder and Partner, Fireside Ventures, engaged in an interesting conversation with Nawal Ahuja, Co-Founder of exchange4media, at the e4m D2C Revolution Summit 2024
Open can cut costs, allowing brands to invest more in accessing data: T Koshy
Speaking at the e4m D2C Revolution Summit 2024, T Koshy, Managing Director and CEO of ONDC, addressed the open commerce ecosystem’s growth in Bharat's D2C landscape
BARC gears up for CTV measurement, panels ordered
Over 5,000 panels have been ordered to be fitted at premium homes to measure their CTV consumption
Festive marketing in changing : Balancing values and socio-cultural climate
IMPACT explores how brands can market in the wake of tragedies, shattering cultural stereotypes, or rebuking regressive ideas during the festive season, read on