Authors
I'm an MBA in Marketing from Symbiosis. I have 7 years of experience and was previously associated with All About Outdoor Media.com Pvt Ltd. I looked after the editorial section of the website.
At P&G, Shailesh Jejurikar and four other Indian-origin leaders take the helm, steering the global consumer giant into a new era of leadership from India
Aarti Pahwa Sep 5, 2025 9:25 AM
With the Rs 4,500 cr IPO approaching, Radhika Zingade, Group Marketing Head at InCred, outlines strategies to expand market reach & boost investor trust
Aarti Pahwa Sep 3, 2025 1:16 PM
As Snapchat and Instagram roll out new updates, how will marketers and industry experts decode them to their advantage and spot new opportunities?
Aarti Pahwa Sep 3, 2025 12:11 PM
In India’s influencer boom, backlash isn’t always bad news - it’s sometimes the rise of infamy-led fame in India’s influencer scene
Aarti Pahwa Aug 29, 2025 3:10 PM
Champions Trophy 2025: India’s final clash sends ad rates soaring 20-25%
Aarti Pahwa Mar 7, 2025 2:27 PM
and how does it reflect the brand's evolution over the past decade?
Aarti Pahwa Sep 30, 2024 4:47 PM
Speaking at the e4m D2C Revolution Summit 2024, T Koshy, Managing Director and CEO of ONDC, addressed the open diital commerce ecosystem’s growth in Bharat's D2C landscape
Aarti Pahwa Sep 23, 2024 9:45 AM
IMPACT explores how brands can market in the wake of tragedies, shattering cultural stereotypes, or rebuking regressive ideas during the festive season, read on
Aarti Pahwa Sep 20, 2024 11:58 AM
INS AGM on Sept 27; M V Shreyams Kumar likely to be appointed new president
Aarti Pahwa Sep 19, 2024 2:17 PM
Confidential Matching falls under a family of techniques and technologies used to match user data from different sources without exposing or directly sharing sensitive personal information
Aarti Pahwa Sep 17, 2024 11:32 AM
Exchange4media asked a few players, both media owners and OOH agency heads, about their perspective on this year’s annual fiscal statement and found that one of the major topics of discussion is lead in digital
Aarti Pahwa Mar 1, 2018 8:53 AM
The brand adopted a strategic approach for implementing this campaign, conceptualised by Times OOH
Aarti Pahwa Feb 28, 2018 1:49 PM
In conversation with exchange4media, Sunil Vasudeva, Director, Pioneer Publicity, shares his thought on the current status of the OOH Industry, accountability and the company's growth plans
Aarti Pahwa Feb 27, 2018 8:54 AM
Hospitals are deploying digital signage systems in lobbies to communicate with audiences in various parts of a hospital.
Aarti Pahwa Feb 26, 2018 10:29 AM
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Noomi Mehta, Chairman & Managing Director of Selvel One, talks about the undulating path of the OOH industry, how digital is the future and that new talent and tech upgrades are necessary for having a growth-oriented future
Aarti Pahwa Feb 22, 2018 8:57 AM
The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.
Aarti Pahwa Feb 22, 2018 8:52 AM
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Jet Airways’ Boeing 737 now wears colours of the Audi A5 product line up as part of brand activation
Aarti Pahwa Feb 20, 2018 8:53 AM
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In association with Kinetic India, the brand captured the market across the country with strategic planning and wider campaign
Aarti Pahwa Feb 19, 2018 8:52 AM
‘Khelo India School Games' and ‘Kheloge Kudoge Toh Banoge Lajawab’ programme was wrapped around the entire Yellow line Delhi Metro in an initiative by the Ministry of Youth Affairs and Sports
Aarti Pahwa Feb 15, 2018 8:52 AM
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BarTalk India's first UGC driven social display network opens to public this Valentine’s Day
Aarti Pahwa Feb 13, 2018 8:55 AM
