Aarti Pahwa
aarti.pahwa@exchange4media.com
Authors
I'm an MBA in Marketing from Symbiosis. I have 7 years of experience and was previously associated with All About Outdoor Media.com Pvt Ltd. I looked after the editorial section of the website.
Mind Your Language! comes up with brand campaign with eye on South India
The campaign features three digital films that address specific problems faced by national brands in South India
Most of our revenues come through organic searches: Ankit Kapoor, Wholsum Foods
Ankit Kapoor, CMO of Wholsum Foods opens up about the brand’s evolution, marketing philosophy, and how Slurrp Farm and Millé are reshaping family meals across India
People and Growth
At P&G, Shailesh Jejurikar and four other Indian-origin leaders take the helm, steering the global consumer giant into a new era of leadership from India
neeraj The Incred-ible Playbook 123
With the Rs 4,500 cr IPO approaching, Radhika Zingade, Group Marketing Head at InCred, outlines strategies to expand market reach & boost investor trust
neeraj Updating the Social Game1
As Snapchat and Instagram roll out new updates, how will marketers and industry experts decode them to their advantage and spot new opportunities?
neeraj nitin Infamy is the new virality neeraj test
In India’s influencer boom, backlash isn’t always bad news - it’s sometimes the rise of infamy-led fame in India’s influencer scene
Champions Trophy 2025: India’s final clash sends ad rates soaring 20-25%
Champions Trophy 2025: India’s final clash sends ad rates soaring 20-25%
Preeti Lobana to take over as Google Country Manager - India
Preeti Lobana was most recently VP at Google
What was the inspiration behind the ‘Made of Noise’ campaign
and how does it reflect the brand's evolution over the past decade?
Open can cut costs, allowing brads to invest more in accessing data: T Koshy
Speaking at the e4m D2C Revolution Summit 2024, T Koshy, Managing Director and CEO of ONDC, addressed the open diital commerce ecosystem’s growth in Bharat's D2C landscape
Festive marketing in changing : Balancing values and socio-cultural climate
IMPACT explores how brands can market in the wake of tragedies, shattering cultural stereotypes, or rebuking regressive ideas during the festive season, read on
INS AGM on Sept 27; M V Shreyams Kumar likely to be appointed new president
INS AGM on Sept 27; M V Shreyams Kumar likely to be appointed new president
Google’s Confidential Matching: For privacy concerns or to calm regulators?
Confidential Matching falls under a family of techniques and technologies used to match user data from different sources without exposing or directly sharing sensitive personal information
IPO-bound Lenskart’s Rs 100-150 crore multimedia account up for grabs
Lenskart’s media duties are currently with Starcom
What does the ad industry and OOH think about Budget 2018?
Exchange4media asked a few players, both media owners and OOH agency heads, about their perspective on this year’s annual fiscal statement and found that one of the major topics of discussion is lead in digital
Dineout targets masses with Great Indian Restaurant Festival OOH campaign
The brand adopted a strategic approach for implementing this campaign, conceptualised by Times OOH
Paytm’s OOH campaign delights customer base with ‘7 pe 70’ offer
The brand rolled out an OOH campaign to unveil new offer
A revolution in OOH space is inevitable: Sunil Vasudeva, Pioneer Publicity
In conversation with exchange4media, Sunil Vasudeva, Director, Pioneer Publicity, shares his thought on the current status of the OOH Industry, accountability and the company's growth plans
Creative Sprout engages patients with DOOH across 70 hospitals
Hospitals are deploying digital signage systems in lobbies to communicate with audiences in various parts of a hospital.
Advertisers in India are just warming up to digital media: Noomi Mehta, Selvel One
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Noomi Mehta, Chairman & Managing Director of Selvel One, talks about the undulating path of the OOH industry, how digital is the future and that new talent and tech upgrades are necessary for having a growth-oriented future
P&B Media Consultant acquires Arved Transcube Mall rights in Ahmedabad
The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.
Audi India gives wings to A5Brat Pack
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Jet Airways’ Boeing 737 now wears colours of the Audi A5 product line up as part of brand activation
Google Maps OOH campaigns are generating more than just '5 minutes' fame
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In association with Kinetic India, the brand captured the market across the country with strategic planning and wider campaign
EG Communications wraps Delhi Metro trains with Khelo India initiative
‘Khelo India School Games' and ‘Kheloge Kudoge Toh Banoge Lajawab’ programme was wrapped around the entire Yellow line Delhi Metro in an initiative by the Ministry of Youth Affairs and Sports
BarTalk India takes User Generated Content on digital canvas for millennials this Valentine’s Day
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BarTalk India's first UGC driven social display network opens to public this Valentine’s Day