Date-wise News

Euryka Launches Unified AI Platform for Creative Teams

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The platform integrates text, image, video, music, and voice generation tools, addressing issues related to fragmented workflows and inconsistent brand messaging

e4m Staff Aug 29, 2025 3:48 PM

Jewellery Man-ifesto Shift

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How Vinsmera Jewels' first ever ad featuring actor Mohanlal made the Kerala based brand a household name nationally because of its bold take on jewellery

e4m Staff Aug 29, 2025 3:45 PM

Punt Creative Wins Digital Mandate for Piramal Consumer Healthcare

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Punt Creative, led by Harsh Shah and Rohan Naterwalla, will manage digital, social and campaign responsibilities for three of PCH’s brands – Lactocalamine, the i-range including i-pill, and Littles

e4m Staff Aug 29, 2025 3:37 PM

Backbay: Boxed, not Bottled

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Bhumi Pednekar & Samiksha Pednekar discuss the inception and vision behind their new water brand, Backbay, a purpose-driven, lifestyle beverage brand

e4m Staff Aug 29, 2025 3:37 PM

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In India’s influencer boom, backlash isn’t always bad news - it’s sometimes the rise of infamy-led fame in India’s influencer scene

Aarti Pahwa Aug 29, 2025 3:10 PM

From Shelf to Cart: The Impact of E-Commerce and Quick Commerce on FMCG Brands neeraj 1

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From Shelf to Cart: The Impact of E-Commerce and Quick Commerce on FMCG Brands

Abbas Zaidi Aug 29, 2025 3:03 PM

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Universal Music India (UMI), has entered into a strategic partnership with Maddock Films and its newly launched music label, Mad For Mussic, founded by Dinesh Vijan

e4m Staff Aug 29, 2025 11:06 AM