Date-wise News
At e4m Confluence 2025, Prasanth Kumar, CEO-South Asia, WPP Media, engaged in a fireside chat with Nawal Ahuja, Co-Founder, e4m, and decoded evolution of TV, reliance on data, skill-building & more
e4m Staff Nov 12, 2025 2:20 PM
At e4m Confluence 2025, Shashi Sinha, CEO of IPG Mediabrands India, shared his thoughts on AI in advertising, evolving media habits, the power of storytelling and more
e4m Staff Nov 12, 2025 11:12 AM
WPP has asked McKinsey & Company to help examine its service model, client delivery mechanisms and operational efficiency across markets
NATIVE CONTENT Nov 12, 2025 10:20 AM
Global ad fraud losses set to double to $172 billion by 2028, while India loses nearly Rs 4,900 crore annually to fake clicks and bots
NATIVE CONTENT Nov 12, 2025 10:19 AM
Kartik Sharma, Group CEO, OMG India, took stage at e4m Confluence 2025 to deliver key insights on fast culture, social media, and the emerging tools and rituals of the marketing universe
NATIVE CONTENT Nov 12, 2025 10:18 AM
The integration allows agencies to plan, activate and measure Spotify campaigns within Yahoo DSP, alongside display, video, CTV and DOOH
NATIVE CONTENT Nov 12, 2025 10:15 AM
