Follow Us
WPP has appointed consulting firm McKinsey & Company to advise on a sweeping review of its global strategy, as the advertising and marketing services giant grapples with declining revenues and mounting client defections.
The review, overseen by incoming CEO Cindy Rose, is designed to ‘facilitate and stress-test’ WPP’s next phase of growth and cost discipline, according to global reports.
The firm has asked McKinsey to help examine its service model, client delivery mechanisms and operational efficiency across markets.
WPP’s urgency is highlighted by recent financial signals, the group acknowledged a challenging macro environment, with new business pitches down sharply and four‐weekly revenue forecasts revised downward. In parallel, the company has announced significant structural changes including senior leadership reshuffles and a deeper investment in technology and AI.
For India and Asia-Pacific markets, this development may have cascading effect, a streamlined global model could lead to consolidation of regional operations, harmonised tool-sets and fewer duplicate leadership layers. WPP holds significant media and creative business in India, so local agencies will watch for how global priorities translate on the ground.
WPP is expected to release a more detailed strategic update in early 2026. Until then, the McKinsey engagement offers a window into how the company plans to reconcile urgency with ambition in a rapidly evolving ad-services landscape.