Authors
Apeksha reports on technology and the digital domain. She is a B.Tech graduate turned media professional with 6+ years of experience working in the broadcast industry as a business reporter and has done social media marketing.
At the India Public Relations & Corporate Communications Awards 2018 (IPRCCA) Jury Meet, experts deliberated on various aspects of the industry & best practices that define good public relations
Apeksha Mishra Nov 27, 2018 8:32 AM
IMA 2018 will held on November 29 at The Leela, Ambience Mall, Gurugram.
Apeksha Mishra Nov 26, 2018 9:11 AM
Indian media educators spoke at the e4m Media Education Summit held on 22 November at the India International Centre in Delhi
Apeksha Mishra Nov 24, 2018 10:09 AM
Jack Dorsey, Founder & CEO, Twitter; and Maya Hari, VP & MD, Twitter Asia Pacific; talk about Twitter being a gender-neutral platform at the Asian Women in Leadership Summit 2018
Apeksha Mishra Nov 22, 2018 8:41 AM
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VP & GM, CNN Business, on technology being an integral part of each and every business across the world
Apeksha Mishra Nov 22, 2018 8:30 AM
Chillout: In conversation with Akshay Mathur, Chief Revenue Officer, Tyroo, on his weekends and various vacation moods
Apeksha Mishra Nov 17, 2018 10:02 AM
With the elections nearing, President of Dailyhunt says the voice & opinion of local language Internet users motivated Dailyhunt to come up with 'Trust of the Nation' survey
Apeksha Mishra Nov 5, 2018 9:18 AM
With almost all leading print players increasing the number of pages to accommodate ads ahead of the festival season, we find out if the print industry is really picking up?
Apeksha Mishra Oct 12, 2018 8:23 AM
A fireside chat between Shivnath Thukral, Public Policy Director, India & South Asia at Facebook and Amitabh Kant, CEO, Niti Aayog, took place during the Facebook India Startup 2018 event
Apeksha Mishra Oct 10, 2018 8:09 AM
Head of Agency Partnerships, Google India, on the Google-Facebook duopoly, partnering with agencies and uniform measurement on digital
Apeksha Mishra Oct 9, 2018 8:50 AM
Chillout: Long work hours do not deter Umang Bedi from living it up both on weekdays as well as weekends
Apeksha Mishra Oct 6, 2018 10:02 AM
Director, Facebook – India and South Asia, talks about Facebook’s offerings to several brands & advertisers that help them achieve their desired objective be it brand imagery or brand sales
Apeksha Mishra Oct 4, 2018 8:59 AM
Globally, Amazon reported a whopping 132% YoY growth in its advertising business in Q2 2018; earned $2.2 billion from the ad business in comparison to the $945 million it made from the business in Q2 2017
Apeksha Mishra Oct 3, 2018 9:00 AM
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Umang Bedi, President, Dailyhunt, discusses the changing Internet consumption pattern which indicates how regional language online users are driving the next phase of Internet adoption in India
Apeksha Mishra Sep 28, 2018 8:56 AM
Probal Ghosal of Amar Ujala Publications Ltd says creating a convergence story & innovating interactions are two important factors that differentiate them from competitors
Apeksha Mishra Sep 24, 2018 8:55 AM
Chillout: AdLift CEO and Co-founder Prashant Puri strongly believes in maintaining a work-life balance
Apeksha Mishra Sep 22, 2018 9:14 AM
Rajan Anandan, VP, South East Asia & India, Google, and Raghav Bahl, Founder, Quintillion Media, discuss the role of technology in building an India-specific Internet at an event in Delhi
Apeksha Mishra Sep 19, 2018 8:57 AM
A look at Prime Minister Narendra Modi’s journey from common man to being India's most powerful man
Apeksha Mishra Sep 18, 2018 8:54 AM
Industry experts' take on online vs offline marketing approach for brands
Apeksha Mishra Sep 14, 2018 8:57 AM
Ashish Trivedi, Country Head of FreakOut talks about how digital medium has been a major source of revenue for the global marketing technology firm in India
Apeksha Mishra Sep 13, 2018 8:54 AM
Industry experts’ take on brand building through digital medium entirely
Apeksha Mishra Sep 6, 2018 2:37 PM
Director, Facebook India, on how brands can leverage the platform of Facebook and thereby influence purchase journey of travellers
Apeksha Mishra Sep 6, 2018 8:59 AM
Tripti Lochan of VML SEA & India says integrating digital and traditional marketing these days helps to drive long term awareness among customers
Apeksha Mishra Aug 30, 2018 8:39 AM
Weekends with Subrat Kar, CEO & Co-Founder, Vidooly, seem like a lesson in work-life balance, mastering skills and indulging in leisure all at once
Apeksha Mishra Aug 25, 2018 9:32 AM
The VP & Country Head-India, HMD Global said that it was a combination of brand, product & channel presence that contributed to their successful comeback
Apeksha Mishra Aug 23, 2018 8:54 AM
Sean Ryu, VP, Balance Hero India, talks about the company's marketing strategy for its e-wallet True Balance
Apeksha Mishra Aug 17, 2018 8:52 AM
In conversation with Sunita Rajan, Senior Vice President, advertising sales, CNN, APAC
Apeksha Mishra Aug 16, 2018 8:56 AM
Experts discuss how the digitised world is moving towards a smart Industry 4.0 at the Akamai India Edge 2018 conference
Apeksha Mishra Aug 14, 2018 8:49 AM
Competition Vs Collaboration. Experts discuss which will help both digital and traditional media produce best results
Apeksha Mishra Aug 13, 2018 8:55 AM
Umang Bedi of Dailyhunt on the launch of their digital campaign based on a social message representing how deep-rooted language bias exists in India
Apeksha Mishra Aug 9, 2018 8:56 AM
In an exclusive interview, Zomato’s new Business Head, Global Ad Sales, talks about his vision and mission to upscale the online food-ordering platform
Apeksha Mishra Aug 9, 2018 8:55 AM
Digital industry has changed the way the news is disseminated. Experts at a recent event discussed how new technologies are reshaping the newsrooms
Apeksha Mishra Aug 9, 2018 8:51 AM
Prime Minister Narendra Modi, BJP President Amit Shah and Congress President Rahul Gandhi among those who expressed condolence
Apeksha Mishra Aug 8, 2018 12:02 PM
Campbell Brown, Head - News Partnerships, Facebook, spoke about reducing fake news and their participation with organizations to address news literacy in India at an event in Delhi
Apeksha Mishra Aug 6, 2018 8:55 AM
Snapchat recently launched several features in India to up its advertising game. We speak to experts to find out if the social media network can achieve its goal.
Apeksha Mishra Aug 3, 2018 8:52 AM
Aakrit Vaish explains the importance of chatbots in the digital era
Apeksha Mishra Aug 1, 2018 8:53 AM
Experts take on how to woo consumers at the BW Marketing Whitebook Summit, 2018
Apeksha Mishra Jul 30, 2018 8:53 AM
Experts from PTC Punjabi, DHFL Pramerica Life Insurance, The Thickshake Factory, Policy Bazaar, and Muthoot Pappachan Group spoke on consumer’s ever-changing taste
Apeksha Mishra Jul 30, 2018 8:52 AM
Akshay Mathur of Tyroo says brands catering to e-commerce, gaming and OTT are the primary verticals to benefit directly from their partnership with Snapchat
Apeksha Mishra Jul 26, 2018 8:52 AM
LinkedIn's biggest business in India is talent solutions, says the Country Manager, India & Head, Intl Product
Apeksha Mishra Jul 25, 2018 8:58 AM
Business leaders discuss what defines brand advocates and how it can be the mantra of success
Apeksha Mishra Jul 24, 2018 8:53 AM
At the Pitch Top 50 Brands 2018, Mitra said that along with measuring success metrics it is imperative to confirm if the brand is a consumer brand or not
Apeksha Mishra Jul 20, 2018 8:59 AM
Industry praises TRAI's landmark recommendations regarding user privacy, control over personal data and transparency
Apeksha Mishra Jul 18, 2018 9:00 AM
Experts' take on brands supercharging campaigns with branded emojis
Apeksha Mishra Jul 17, 2018 8:58 AM
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Your access not for sale, big victory for all internet users, say Industry experts
Apeksha Mishra Jul 13, 2018 8:56 AM
