The Chief Business Officer, ZEE5 Global on the new global campaign 'Dil Se Desi,' and how it's using competitive pricing and tactical advertising to make a mark in the focus countries
A report from Capgemini says that consumers’ emotions play a critical role in determining which brands they are loyal to, more insights on this at e4m Conclave South
Jack Dorsey, Founder & CEO, Twitter; and Maya Hari, VP & MD, Twitter Asia Pacific; talk about Twitter being a gender-neutral platform at the Asian Women in Leadership Summit 2018
Raghavendra Hunsur, Business Head, Zee Kannada, talks about the channel’s new brand identity, his journey with the channel by far, plans for 2019 and more.