The #MumbaiInANewLight campaign invites people to suggest ideas that can make Mumbai better & brighter at night. MTDC & Philips will also live stream the lighting of the iconic monument on various platforms
As Head - New Business (Digital), Awasthi will lead the New Business function at Cheil, encompassing own, earn and paid digital media & custom media integrated experiential marketing divisions
The agency is working on the launch campaign for Maruti's new car, which is expected to release within a month. Sources close to exchange4media have confirmed the news
The win comes on the back of a highly contested multi-agency pitch & will be handled out of Contract’s Bangalore office. The agency will be managing the business across all spheres
The win comes on the back of a highly contested multi-agency pitch & will be handled out of Contract’s Bangalore office. The agency will be managing the business across all spheres
According to industry experts, while there is opportunity to have not for profit media in India, it is also important to understand that the media industry is highly capital intensive & we should ensure that there is no loss
In the race to beat the TRPs, there is a need to understand if our news channels are becoming a representative of our society or are they being repetitive of the 'hatke' news, say industry experts
Draftfcb+Ulka's Parmeswaran talks about his journey of writing his seventh book, 'For God's Sake', religious customers being more demanding, the need for an Islamic insurance policy and more...
As Head - New Business (Digital), Awasthi will lead the New Business function at Cheil, encompassing own, earn and paid digital media & custom media integrated experiential marketing divisions
Nick Waters will lead Dentsu Aegis Network in Asia Pacific. Ashish Bhasin has been appointed CEO, Dentsu Aegis Network South Asia, while Rohit Ohri will lead the Dentsu agency brand across Asia Pacific South
Punit Goenka, Chairman, BARC states that the BARC model will be low cost & high value, while he terms the TAM model as inefficient system and not robust enough
Industry experts feel that the strict guidelines could lead to a situation when there will be no measurement system for almost eight months, that is, from Feb 16 to Sept 30, 2014
Kantar Media stresses that implementing the guidelines on cross holding ownership of 10% will leave the entire industry without ratings for most of 2014
With just 26 days left for implementing the new terms & conditions, including limiting equity stake in ratings agencies to 10%, TAM's options are limited
The agency is working on the launch campaign for Maruti's new car, which is expected to release within a month. Sources close to exchange4media have confirmed the news
Under the arrangement, Mediametrie will provide technological know-how & licenses to BARC to use their TV metering system & also help BARC procure its own metering hardware