Cannes Lions 2017: India bags 3 Silver Lions and 5 Bronze Lions on Day 4; metal tally stands at 32
India was a no-show in the Entertainment Lions category
On Day 4 at the Cannes Lions International Festival of Creativity, Indian agencies managed to win eight metals across the Design, Product Design and Media categories - 3 Silvers and 5 Bronze Lions - even as there was a no-show in the Entertainment Lions category, where we had one shortlisted campaign.
In the Design Lions category, Ogilvy & Mather’s campaign ‘Healthy Hands Chalk Sticks’ for ITC’s Savlon and Taproot Dentsu’s campaign ‘Odds’ for Adidas won Silver Lions while Leo Burnett’s ‘Roads that Honk’ for HP Lubricants and Famous Innovations’ ‘The Proposal Box That Can Get You A Yes’ for Tata’s Caratlane won a Bronze each.
In the Product Design Lions category, where India had not managed a single win for more than five years at a stretch, both the agencies that were shortlisted this time made the cut. McCann Health won a Silver Lion for the ‘Immunity Charm’ campaign, and O&M bagged a Bronze Lion once again for ‘Savlon Healthy Hands Chalk Sticks’.
In the Media Lions category, two Bronze Lions were won by McCann WorldGroup India - for ‘Paytm Sweet Change’ and ‘Immunity Charm’ campaigns.
In the Entertainment Lions for Music category, results of which were also announced on Wednesday, India didn’t have any shortlisted campaigns.
The categories for which results are yet to be announced are Creative Effectiveness, Digital Craft, Film Craft, Radio, Film, Integrated and Titanium.
With the total metal tally touching 32, India has already surpassed last year’s total metal haul of 27. All eyes are on whether this can be India’s best ever show at Cannes.
Design Lions Winners |
||||||
SAVLON HEALTHY HANDS CHALK STICKS |
ITC SAVLON |
OGILVY & MATHER MUMBAI |
GOOD MORNING Mumbai |
PR PUNDIT, Mumbai |
Silver Lion |
|
ADIDAS ODDS |
ADIDAS |
TAPROOT DENTSU, Mumbai |
TAPROOT DENTSU Mumbai |
TAPROOT DENTSU, Mumbai |
Silver Lion |
|
ROADS THAT HONK |
HPCL |
LEO BURNETT INDIA, Mumbai |
LEO BURNETT INDIA Mumbai |
LEO BURNETT INDIA Mumbai |
LEO BURNETT INDIA, Mumbai |
Bronze Lion |
THE PROPOSAL BOX THAT'LL GET YOU A YES |
CARATLANE - A TATA PRODUCT |
FAMOUS INNOVATIONS, Mumbai |
Bronze Lion |
|||
Media Lions Winners |
||||||
Title |
Advertiser |
Entrant / Idea Creation |
Production |
Media |
PR |
Award |
PAYTM SWEET CHANGE |
PAYTM |
McCANN WORLDGROUP INDIA, Mumbai |
McCANN WORLDGROUP INDIA Mumbai |
McCANN WORLDGROUP INDIA Mumbai |
Bronze Lion |
|
AFGHAN IMMUNITY CHARM |
MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN |
McCANN WORLDGROUP INDIA, Mumbai / McCANN HEALTH, New Delhi |
McCANN HEALTH New Delhi |
Bronze Lion |
||
Product Design Lions Winners |
||||||
AFGHAN IMMUNITY CHARM |
MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN |
McCANN WORLDGROUP INDIA, Mumbai / McCANN HEALTH, New Delhi |
McCANN HEALTH New Delhi |
Silver Lion |
||
SAVLON HEALTHY HANDS CHALK STICKS |
ITC SAVLON |
OGILVY & MATHER MUMBAI |
GOOD MORNING Mumbai |
PR PUNDIT, Mumbai |
Bronze Lion |
|
