Jennifer Pandya, Vice President of Marketing, CaratLane, shares how the campaign with Nancy Tyagi and investing in influencer marketing have helped the company build desire and credibility
In e4m's MomBoss series, Jennifer Pandya, VP of Marketing at Caratlane, tells us about celebrating motherhood not only personally but also professionally
However, the industry maintains an air of cautious optimism admitting that the fear of the third wave is still rampant amongst customers, impacting offline sales