aha to invest Rs 1000 crore over next 3 years
Money to go towards expansion in new languages and genres, said promoter Allu Aravind and CEO Ajit Thakur
Regional language OTT platform aha’s promoter Allu Aravind and CEO Ajit Thakur have announced their expansion plans for the next three years, where they have committed to infusing an investment of over Rs 1000 crores into consolidation of their current languages and expansion to new languages and genres.
Giving details about the investment at a roundtable, Aravind shared, "We are happy with the run we've had in these three years. We know that aha came in and catered to a gap in the OTT space by offering 100% local content. Today three years since, we are successful in Telugu and we are growing fast in Tamil and I believe the time has come for us to grow further into more languages. I am happy to say that over the next three years, we have a solid plan of growth with expansion into new languages and genres; and to that end, we are committed to infusing Rs 1000 crores.”
Thakur added to the specifics of the expansion plan, “Today aha is synonymous with 100% local entertainment. We believe within our current markets we have a lot more to offer beyond the films and original series that we have come to be known for. We are committed to making aha a super app for our local audiences, and towards that over the next three years we will offer gaming, news, K-dramas, short form, interactive content, and a host of other features on our platform. In addition, we have also started working on our plans to launch in Malayalam and Kannada.”
