regional
Regional language usage becomes essential to show grassroots connection, understanding of local and regional issues, and creating a personal bond with the voter, say experts
Shantanu David Apr 19, 2024 8:25 AM
According to regional news players, more relevant and relatable information around the upcoming general elections has drawn more audience and advertisers
Chehneet Kaur Apr 8, 2024 9:26 AM
With a country as eclectic as India when it comes to celebrations, here's how brands have been tailoring their ads and campaigns to match the festive fervours of various regions
Nilanjana Basu Oct 25, 2023 9:15 AM
Kanwar, VP-Content (APAC), VICE, spoke to e4m about the business of content in India, generation of revenue through collaborations and much more
Tanzila Shaikh Sep 1, 2023 8:07 AM
With digital revolution brining more of ‘Bharat’ online, advertisers need to increasingly be aware of and offer localization and cultural relevance in their communication, say experts
Shantanu David Aug 17, 2023 8:41 AM
Industry observers say audiences are showing an affinity to consume content in their mother tongues, and brands who invest in the same have a better reach
Nilanjana Basu May 8, 2023 8:52 AM
Launches music video - ‘Lilabali’ on traditional Bengali wedding to promote bridal jewellery
exchange4media Staff Apr 17, 2023 5:05 PM
Experts explain why regional radio is the next big target for brands and advertisers in the coming years
Tanya Dwivedi Apr 6, 2023 9:09 AM
High purchasing power, good infra and strong manufacturing sector are some of the key reasons why Tamil Nadu has emerged as a natural choice for brands
Nilanjana Basu Feb 24, 2023 8:33 AM
Money to go towards expansion in new languages and genres, said promoter Allu Aravind and CEO Ajit Thakur
exchange4media Staff Feb 13, 2023 6:23 PM
The app is expected to sell inventory, not only on impressions but also as 10-second slots, the way it is sold on TV
Naziya Alvi Rahman Jan 10, 2023 8:21 AM
Experts outline the correct way of implementing regional marketing to reach elusive local audiences in the far corners of the country
Nilanjana Basu Dec 2, 2022 8:45 AM
Industry observers say the ad rates for in-cinema are likely to touch pre-Covid levels
Tanzila Shaikh Nov 10, 2022 9:10 AM
LB Regional will help brands create localized content to build relevance with national audiences
exchange4media Staff Aug 18, 2022 1:07 PM
The winners were judged and evaluated on various parameters by an internal jury
exchange4media Staff Jul 22, 2022 6:32 PM
Brands share why regional advertising yields better results for them, as experts see a 30% increase in vernacular ads by national brands
PRANAB JYOTI BHUYAN Jul 13, 2022 8:25 AM
The list will be curated through an internal evaluation process
exchange4media Staff Jun 1, 2022 2:52 PM
The multi-lingual TVCs are being aired in Uttar Pradesh and its surrounding states
exchange4media Staff May 21, 2022 8:14 AM
The regional PR industry is gaining strength due to a steady increase in the number of customers wanting to consume content in vernacular language
Shrabasti Mallik May 17, 2022 8:44 AM
Media experts assert that language feeds have not only helped broadcaster to expand the viewership base but has also provided an opportunity for brands to launch region-specific advertising campaigns
Javed Farooqui Apr 19, 2022 8:47 AM
The channel will also showcase the world television premiere of ‘Balam Ji Love You’ on 14th February, between 6 – 9 pm
exchange4media Staff Feb 4, 2022 7:58 PM
The annual regional ads leaderboard features ads across six languages – Marathi, Telugu, Bangla, Punjabi, Tamil, and Kannada
exchange4media Staff Jan 20, 2022 3:49 PM
Created by 82.5 Communications, every ad of the campaign has been shot separately for the 5 states of South India
exchange4media Staff Jan 15, 2022 8:49 AM
TV will continue to be the popular medium for all category of brands, and the sector is expected to see double-digit growth in AdEx in 2022, share experts
Sonam Saini Jan 11, 2022 9:09 AM
Experts suggest the overlapping can be a game-changer for both the networks and the industry as advertisers can achieve high GRPs in a cost-efficient manner through 'combo-deals'
Sonam Saini Dec 27, 2021 9:39 AM
The GNI Startups Lab has been created in collaboration with the Google News Initiative (GNI), global innovation lab Echos, and DIGIPUB News India Foundation
exchange4media Staff Nov 11, 2021 9:07 AM
Kutty had joined Star in 2005 as VP — Research and On-air. Subsequently, he was elevated to Executive VP — Distribution
exchange4media Staff Nov 2, 2021 8:23 AM
The upcoming weeks will bring in a plethora of new shows and movies on the network including the come back of ‘Dance+’ on Star Plus after two years
exchange4media Staff Oct 19, 2021 4:12 PM
TV customers are already paying higher subscription fees under NTO 1.0 due to the addition of the Network Capacity Fee
Javed Farooqui Oct 19, 2021 8:35 AM
Terming the past year as a fantastic one, Kevin Vaz, Head of Entertainment, Star & Disney India, tells us why Star India remains focused on regional markets to forge deeper connections with audiences
Simran Sabherwal Sep 15, 2021 8:42 AM
Brand Communication Strategist Srinivasan, in a session sponsored by Star India Network, delved into the power of mother tongue for regional marketing
exchange4media Staff Sep 6, 2021 11:08 AM
Second regional language Ads Leaderboard has most-watched regional language ads for the period H1’21
exchange4media Staff Sep 3, 2021 7:41 PM
The films beautifully marry the archetypal Maharashtrian stories to give them a modern twist
exchange4media Staff Aug 10, 2021 2:14 PM
This one-of-a-kind reality show will be hosted by none other than actor Arjun
exchange4media Staff Aug 10, 2021 1:51 PM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Aug 7, 2021 7:44 AM
Last one year has seen regional OTT platforms mushrooming in markets like Maharashtra, Gujarat, Kerala, Karnataka, Andhra Pradesh-Telangana and Tamil Nadu
Javed Farooqui Aug 3, 2021 7:58 AM
Over 22000 entries were received where participants shared their talent videos in the run to make their way to the Bhojpuri movie industry
exchange4media Staff Jul 29, 2021 1:10 PM
Sanil will be based in Mumbai and report to Avinash Kaul, CEO, Network18 Broadcast News
exchange4media Staff Jul 13, 2021 4:54 PM
FremantleMedia India MD Aradhana Bhola spoke about content trends, challenges faced by production houses due to the pandemic, and the company's plans going forward
Javed Farooqui Jun 16, 2021 8:40 AM
The brand has collaborated with 4 leading actresses from different regions to engage with the audience in their local language
exchange4media Staff May 24, 2021 12:38 PM
The channel is available to all DTH platforms, major MSOs and local cable operators from April 13, 2021
exchange4media Staff Apr 14, 2021 11:32 AM
The platform has also launched new original shows across languages like Hindi, Kannada and Telugu
exchange4media Staff Apr 8, 2021 1:00 PM
The channels launched are NEWJ (Punjabi), NEWJ (Odia), NEWJ (Assamiya/Assamese) and NEWJ (Urdu)
exchange4media Staff Apr 1, 2021 3:35 PM
Through this partnership, DSF will facilitate training and provide educational and financial assistance to these promising boxers for the next one year
exchange4media Staff Mar 18, 2021 5:54 PM
In a conversation with e4m, Ravish Kumar, Head- Regional Entertainment (Kannada and Marathi Cluster), Viacom18, talks about current consumption trends emerging in Marathi and Kannada markets
Sonam Saini Mar 15, 2021 8:26 AM
ZEE5 India Chief Business Officer Manish Kalra talks about the platform’s plan for regional markets, their ‘Any Time Manoranjan' campaign and more
Javed Farooqui Mar 12, 2021 8:49 AM
The Telecom Regulatory Authority of India (TRAI) remains the respondent no. 1
Javed Farooqui Feb 17, 2021 8:41 AM
Radio industry leaders opine that revival of economic activities in smaller and medium-sized markets post unlock was one of the major reasons for the growth
Noel Dsouza Feb 17, 2021 8:28 AM
