With vernacular content and local creators seeing strong traction in rural India, brands are blending traditional storytelling with voice search, short-form video and regional language content
Pongal has evolved into a short, high-intent consumption window with brands moving away from momentary festive advertising towards experience-led, cultural storytelling, note industry observers
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, on how regional language marketing has become India’s most powerful growth lever, unlocking billion-dollar markets
Regional language usage becomes essential to show grassroots connection, understanding of local and regional issues, and creating a personal bond with the voter, say experts
According to regional news players, more relevant and relatable information around the upcoming general elections has drawn more audience and advertisers
With a country as eclectic as India when it comes to celebrations, here's how brands have been tailoring their ads and campaigns to match the festive fervours of various regions
This is the network’s second regional channel
Kanwar, VP-Content (APAC), VICE, spoke to e4m about the business of content in India, generation of revenue through collaborations and much more
With digital revolution brining more of ‘Bharat’ online, advertisers need to increasingly be aware of and offer localization and cultural relevance in their communication, say experts
Industry observers say audiences are showing an affinity to consume content in their mother tongues, and brands who invest in the same have a better reach
Launches music video - ‘Lilabali’ on traditional Bengali wedding to promote bridal jewellery
Experts explain why regional radio is the next big target for brands and advertisers in the coming years
High purchasing power, good infra and strong manufacturing sector are some of the key reasons why Tamil Nadu has emerged as a natural choice for brands
Money to go towards expansion in new languages and genres, said promoter Allu Aravind and CEO Ajit Thakur
The app is expected to sell inventory, not only on impressions but also as 10-second slots, the way it is sold on TV
Experts outline the correct way of implementing regional marketing to reach elusive local audiences in the far corners of the country
Industry observers say the ad rates for in-cinema are likely to touch pre-Covid levels
LB Regional will help brands create localized content to build relevance with national audiences
The winners were judged and evaluated on various parameters by an internal jury
Brands share why regional advertising yields better results for them, as experts see a 30% increase in vernacular ads by national brands
The list will be curated through an internal evaluation process
The multi-lingual TVCs are being aired in Uttar Pradesh and its surrounding states
The regional PR industry is gaining strength due to a steady increase in the number of customers wanting to consume content in vernacular language
Media experts assert that language feeds have not only helped broadcaster to expand the viewership base but has also provided an opportunity for brands to launch region-specific advertising campaigns
The channel will also showcase the world television premiere of ‘Balam Ji Love You’ on 14th February, between 6 – 9 pm
The annual regional ads leaderboard features ads across six languages – Marathi, Telugu, Bangla, Punjabi, Tamil, and Kannada
Created by 82.5 Communications, every ad of the campaign has been shot separately for the 5 states of South India
TV will continue to be the popular medium for all category of brands, and the sector is expected to see double-digit growth in AdEx in 2022, share experts
Experts suggest the overlapping can be a game-changer for both the networks and the industry as advertisers can achieve high GRPs in a cost-efficient manner through 'combo-deals'
The GNI Startups Lab has been created in collaboration with the Google News Initiative (GNI), global innovation lab Echos, and DIGIPUB News India Foundation
Kutty had joined Star in 2005 as VP — Research and On-air. Subsequently, he was elevated to Executive VP — Distribution
The upcoming weeks will bring in a plethora of new shows and movies on the network including the come back of ‘Dance+’ on Star Plus after two years
TV customers are already paying higher subscription fees under NTO 1.0 due to the addition of the Network Capacity Fee
Terming the past year as a fantastic one, Kevin Vaz, Head of Entertainment, Star & Disney India, tells us why Star India remains focused on regional markets to forge deeper connections with audiences
Brand Communication Strategist Srinivasan, in a session sponsored by Star India Network, delved into the power of mother tongue for regional marketing
Second regional language Ads Leaderboard has most-watched regional language ads for the period H1’21
The films beautifully marry the archetypal Maharashtrian stories to give them a modern twist
This one-of-a-kind reality show will be hosted by none other than actor Arjun
We bring you a roundup of the news that made headlines this past week
Last one year has seen regional OTT platforms mushrooming in markets like Maharashtra, Gujarat, Kerala, Karnataka, Andhra Pradesh-Telangana and Tamil Nadu
Over 22000 entries were received where participants shared their talent videos in the run to make their way to the Bhojpuri movie industry
Sanil will be based in Mumbai and report to Avinash Kaul, CEO, Network18 Broadcast News
FremantleMedia India MD Aradhana Bhola spoke about content trends, challenges faced by production houses due to the pandemic, and the company's plans going forward
The brand has collaborated with 4 leading actresses from different regions to engage with the audience in their local language
To launch 20+ shows in 6 Indian languages in FY2021
The channel is available to all DTH platforms, major MSOs and local cable operators from April 13, 2021
The platform has also launched new original shows across languages like Hindi, Kannada and Telugu
The channels launched are NEWJ (Punjabi), NEWJ (Odia), NEWJ (Assamiya/Assamese) and NEWJ (Urdu)
Through this partnership, DSF will facilitate training and provide educational and financial assistance to these promising boxers for the next one year
In a conversation with e4m, Ravish Kumar, Head- Regional Entertainment (Kannada and Marathi Cluster), Viacom18, talks about current consumption trends emerging in Marathi and Kannada markets