Culture Round-Up: What buzzed in Feb? Valentine's, Sid-Kiara and 'chhole kulche'
The trends are as per Starcom’s monthly report
February was marked by many significant events such as Budget 2023, the WPL auction, the India Vs Australia match, Pathaan, Valentine’s Day, and many more. The Starcom Culture Round-Up report takes stock of all the topics doing rounds on the internet and fueling conversations.
Here's what dominated the internet in February.
Googly with Google and hashtagging with Twitter
Like always, sports and entertainment reign the world of Google and Twitter. Conversations around cricket went up in the last month, revolving around the IND vs AUS test series. Fans became super detectives when Virat’s food delivery arrived and confirmed that he wasn’t excited about his well-known favourite chhole bhature but chhole kulche instead!
English Premier League and UEFA Champions League drove conversation around football for the month of February. Football conversations mainly revolved around team performance and in-form players. Fans also celebrated Ronaldo’s birthday with “#GOAT” and sent the warmest of their wishes across online platforms. Later, Ronaldo scored 2 hattricks in February. Renewing his all-time club goal and his hat trick records sent fans into a tizzy.
Coming to Movies and Entertainment, Bigg Boss Season 16 ruled the first half of the month with fans cheering for their favourites. Shiv Thakare, Priyanka Chahar, Shalin Bhanot, Archana Gautam and MC Stan were there on every tweet and anticipated result post. The most awaited and hyped announcement of Hera Pheri 3 with the original chaotic Raju-Shyam-Baburao had netizens in a celebration mood. The audience had a "kidney main heart attack" moment with the super pleasing announcement.
‘Ek baar hi to kiya’ song from Ranbir Kapoor starrer – ‘Tu Jhuthi, Main Makkar’ has been making the netizens dance to its every beat with them being super excited for this promising release next month. Apart from movies, Sid-Kiara wedding was all the news and hype in the world of Bollywood. The couple looked flawless, and their wedding edit gave their fans the ‘FOMO’ syndrome of Mr/Ms Perfect in their life. The couple received warm wishes and nothing else on their auspicious ceremony.
Grooving with Spotify
On Spotify- ‘O Bedardiyan’ from Tu Jhuthi, Main Makkar has taken the top spot with maximum plays followed by 'Tera Hua' and 'Kuri Chamkeeli'. 'Naiyo Lagda' from Salman Khan’s upcoming movie ‘Kisi ka Bhai, Kisi ki Jaan’ has also taken a spot among top 5 in February. The top 10 this month have been dominated by groovy love songs. Overall, the mood of the Indian audience has been quite romantic in the month of February.
Reel it, Meme it
Popular in reels were the 'Kya bolra tha? Tera dimaag garam ho gya to kya karlega' format where the audience created some hilarious real-time conversations with parents/girlfriends/wives. 'Pyar hota kayi baar hai’ from Tu Jhuthi, Main Makkar and ‘Main Khiladi’ from Selfiee gave ultimate dance numbers for the Insta users to show off their dancing skills. ‘Toca Toca’ dress-up transition was another trend which was loved by the Indian audience.
Moving on, the cute ‘Lightening McQueeeeeeen!’ meme trend was also buzzing where the users appreciated their consistent supporters throughout their life journey. Nicolas Cage’s new movie – ‘The Unbearable Weight of the Massive Talent’ has provided the audience with one of the best meme templates ever seen and the memers aren’t getting enough of it! Punjab’s ‘Pajjo! Pols aagyi, pols’ and ‘Oyeee Hoyeee!’ blushing template from Salman Khan’s Tere Naam are other memes that received massive love from the audience. Everyone’s favourite ‘Lord Punit’ had been consistently providing quality meme-worthy videos throughout February as well.
