Goafest 2015: Webchutney wins only Gold in Digital Abbys
SapientNitro and Madison Media both got 1 Silver and 1 Bronze each. Webmaffia received 2 Silvers
Dentsu Webchutney got the only Gold awarded in the segment for their campaign ‘Happy Hours Rewind’ for Turqoise Cottage. They also won 1 Bronze for the same campaign.
Webmaffia received 2 Silvers for their campaign “Be urself” for Integriti in the “Brand Website” and “Use of Image/Design”.
Sapient Nitro and Madison Media both got 1 Silver and 1 Bronze each. Talenthouse, Blink Digital, Wunderman International and FCB Ulka Advertising got 1 Silver each.
Talenthouse won for “Absolut India Ltd. Egition Bottle Art”, while Blink Digital won for “Pro Kabaddi League for Star Sports and FCB Ulka won for “Vote Karo Desh Bachao” for Snapdeal.
Fanatics, Experience Commerce, Hungama Digital Services, ITSA Brand Innovations and Contract India won 2 Bronze metals each.
Interactive Avenues, JWT India, River Adfvertising, Jack In The Box Worldwide, Digitas LBi, Maxus, Nicheminds, Interface Communications, Pigeon & Co., Digital Law & Kenneth Saatchi & Saatchi, Everymedia Technologies and BC Webwise, rounded up the award winners list, winning one Bronze each.
| Creative ABBY Awards - 2015 | |||||||
| RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY | |||||||
| Category Name |
Sub Category # |
Sub Category Name | Entry Numbe r | Brand | Title / Caption | Organization | Metal |
| Integrated Advertising | 2E | Beverages | 3 | MOUNTAIN DEW | BIKE | TAPROOT DENTSU | Bronze |
| Integrated Advertising | 3E | Toiletries, Cosmetics & Healthcare | 1 |
Dabur Vatika Premium Naturals Shampoo |
Brave & Beautiful | Linen Lintas | Bronze |
| Integrated Advertising | 4E | Clothing, Innerwear, Footware and Accessories | 3 | Nike Cricket | Make Evey Yard Count | JWT India | Silver |
| Integrated Advertising | 7E | Telecom Products and Services | 2 | Tata Docomo | Bhalai Ki Supply | Contract India | Bronze |
| Integrated Advertising | 8E | Financial Services | 6 | Tata AIA Life Insurance | Daddy Aur Zooey | JWT India | Bronze |
| Integrated Advertising | 10E | Media and Publications | 6 | MUMBAI MIRROR | HATED BY SOME | TAPROOT DENTSU | Silver |
| Integrated Advertising | 14E | Corporate | 1 | HCL Technologies | Relationship Beyond the Contract | ITSA - HCL Technologies | Bronze |
| Integrated Advertising | 2 |
Dabur Vatika Premium Naturals Shampoo |
Brave & Beautiful | Linen Lintas | Silver | ||
| Digital Abbys | 18A.a | Statement of Digital - 18A - Websites / Microsites - a. Brand Website | 45 | Integriti | Be Urself | Webmaffia | Silver |
| Digital Abbys | 49 | Manipal University | manipal.edu | Sapient Nitro | Bronze | ||
| Digital Abbys | 51 | JSW Steel | Will of Steel | Fanatics | Bronze | ||
| Digital Abbys | 18A.b | Statement of Digital - 18A - Websites / Microsites - b. Brand Microsite | 2 | Tanishq | IVAlicious | Interactive Avenues | Bronze |
| Digital Abbys | 23 | Lenovo Yoga Tablet | Yoga2Bfree | Experience Commerce | Bronze | ||
| Digital Abbys | 18C.a |
Statement of Digital - 18C - Videos - a. Online Videos |
3 | Nestle Kit Kat | Lonely Astronaut | JWT India | Bronze |
| Digital Abbys | 6 | Royal Stag Large Short Films | A perfect break-up | River Advertising Private Limited | Bronze | ||
| Digital Abbys | 41 | FabAlley | FabAlley - Unfollow - Challenging the conventional lens of beauty | Jack in the Box Worldwide | Bronze | ||
| Digital Abbys | 65 | Intel | Intel - A Look Inside Dharavi | Hungama Digital Services | Bronze | ||
| Digital Abbys | 18C.b |
Statement of Digital - 18C - Videos - b. Interactive Videos |
1 | DBS Bank | Chilli Paneer - 2 | Sapient Nitro | Silver |
| Digital Abbys | 8 | Lenovo Yoga Tablet 2 | Yoga2Bfree | Experience Commerce | Bronze | ||
| Digital Abbys | 18C.c | Statement of Digital - 18C - Videos - c. Webisodes | 10 | CEAT All Season Bike Tyres | CEAT MTV Chase The Monsoon | MTV India | Silver |
| Digital Abbys | 18D.a | Statement of Digital - 18D - Social Media - a. Social Media (Co-Creation / Crowd sourcing / Response etc.) | 42 | HCL Technologies | Coolest Interview Ever | ITSA Brand Innovations Pvt Ltd | Bronze |
| Digital Abbys | 44 | Wills Lifestyle | #WillsRockTheRamp - A 360 degree spin on Fashion | Madison Media | Bronze | ||
| Digital Abbys | 64 | Absolut India | Absolut India Ltd. Egition Bottle Art | Talenthouse - spelling | Silver | ||
| Digital Abbys | 18D.b |
Statement of Digital - 18D - Social Media - b. Social Media (Content) |
2 | Star Sports | Pro Kabaddi League | Blink Digital | Silver |
| Digital Abbys | 32 | Asian Paints Royale | #Speechless | Contract India | Bronze | ||
| Digital Abbys | 18D.c |
Statement of Digital - 18D - Social Media - c. Social Media (Tools/Applications) |
3 | HCL Technologies | Relationship Beyond The Contract - Linkedin App | ITSA Brand Innovations Pvt Ltd | Bronze |
| Digital Abbys | 18D.d |
Statement of Digital - 18D - Social Media - d. Social Media (Outreach) |
33 | Bolt from Tata Motors | #GetSetBolt - The Twitter Reality Show to determine the first owner of the Bolt | DigitasLBi | Bronze |
| Digital Abbys | 18F.a | Statement of Digital - 18F - Digital Technology - a. Technology (Utility/Tool) | 3 | Microsoft Office |
Microfsoft launches the first teaching Font. |
Wunderman International, New Delhi | Silver |
| Digital Abbys | 7 | Turqoise Cottage | Happy Hours Rewind | Dentsu Webchutney | Bronze | ||
| Creative ABBY Awards - 2015 | |||||||
| RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY | |||||||
| Category Name |
Sub Category # |
Sub Category Name | Entry Numbe r | Brand | Title / Caption | Organization | Metal |
| Digital Abbys | 18F.b | Statement of Digital - 18F - Digital Technology - b. Technology (Installations) | 2 | Wills Lifestyle | #WillsRocktheRamp - A 360 degree spin on Fashion | Madison Media | Silver |
| Digital Abbys | 4 | Turqoise Cottage | Happy Hours Rewind | Dentsu Webchutney | Gold | ||
| Digital Abbys | 18G | Statement of Digital - 18G - Search | 1 | Vodafone | India Quickest Recharge Unit | Maxus | Bronze |
| Digital Abbys | 18I.a | Statement of Digital - 18I - Digital Craft - a. Interface / Navigation / User Experience | 9 | Wipro Digital | Introducing Wipro Digital | NICHEMINDS | Bronze |
| Digital Abbys | 12 | Hyundai | Hyundai Grand Canvas @ Auto Expo | Hungama Digital Services | Bronze | ||
| Digital Abbys | 18I.c |
Statement of Digital - 18I - Digital Craft - c. Use of Image/Design |
12 | Integriti | Be Urself | Webmaffia | Silver |
| Digital Abbys | 21 | Oreo | Curious Cookie | Interface Communications | Bronze | ||
| Digital Abbys | 18I.d |
Statement of Digital - 18I - Digital Craft - d. Use of Animation |
1 | Glitch Media Pvt. Ltd. | Glitch Official Website | Pigeon & Co. | Bronze |
| Digital Abbys | 5 | SNAPDEAL.COM | Vote Karo Desh Bachao | FCB ULKA ADVERTISING PVT. LTD. | Silver | ||
| Digital Abbys | 18I.e |
Statement of Digital - 18I - Digital Craft - e. Use of Video |
13 | Asian Paints Royale | #Speechless | Contract India | Bronze |
| Digital Abbys | 18J.a |
Statement of Digital - 18J - Integrated Digital Campaign - a. Products |
16 | Portico New York | The Happiness Movement | Digital L&K Saatchi & Saatchi | Bronze |
| Digital Abbys | 18J.c |
Statement of Digital - 18J - Integrated Digital Campaign - c. Cause Related |
12 | JSW Steel | Will of Steel | Fanatics | Bronze |
| Digital Abbys | 18J.d |
Statement of Digital - 18J - Integrated Digital Campaign - d. Others |
5 | Viacom18 Motion Pictures | Queen the Movie | Everymedia Technolgies Pvt Ltd | Bronze |
| Digital Abbys | 11 | MRF Tyres | MRF Rainy Day | Experience Commerce | Bronze | ||
| Digital Abbys | 18L | Statement of Digital - 18L - Mobile/Tablet Apps | 8 | Kokuyo Camlin | Camlin Experience App | BC Web Wise | Bronze |
| Design | 17A | Corporate / Brand Identity | 5 | Millk | Millk | Umbrella Design | Gold |
| Design | 17A | Corporate / Brand Identity | 9 | John Michael | John Michael | Out of the Box | Bronze |
| Design | 17A | Corporate / Brand Identity | 21 | BURMA BURMA | BURMA BURMA | SHARPENER | Bronze |
| Design | 17B | Stationery | 6 | Millk | Millk | Umbrella Design | Bronze |
| Design | 17B | Stationery | 9 | CODE RED FILMS | Its all about stories | CODE RED FILMS | Silver |
| Design | 17B | Stationery | 11 | AutumnWinter Communications & Design | We Breathe Fashion | AutumnWinter Communications & Design | Silver |
| Design | 17B | Stationery | 12 | THE CHEESE COLLECTIVE | THE CHEESE COLLECTIVE | SHARPENER | Bronze |
| Design | 17C | Publication | 1 | Art's Illustrated | Publication Design | Banana Brandworks Pvt. Ltd. | Bronze |
| Design | 17C | Publication | 7 | LAWMAN PG3 (Catlog) | Wear Your Aura | AutumnWinter Communications & Design | Gold |
| Design | 17E | Use of Design in Direct Mail | 3 | Mother's Pride | Biscuities by Mother's Pride | Out of the Box | Bronze |
| Design | 17F | Use of Design in Posters | 29 | Nerolac | Nature 3 | Publicis Communications Pvt. Ltd. | Bronze |
| Design | 17G | Books / Diaries | 2 | Art's Illustrated | Book Design | Banana Brandworks Pvt. Ltd. | Silver |
| Design | 17H | Calendars | 7 | CODE RED FILMS | Its all about stories | CODE RED FILMS | Bronze |
| Design | 17I | Packaging | 17 | The CoffeeCo | The CoffeeCo Packaging | ideas@work | Bronze |
| Design | 17J | Environment Design | 4 | MILLK | MILLK | Umbrella Design | Gold |
| Design | 17K | Craft in Design - Copywriting | 2 | Q' Exihibition | Q' Poster | ELEVEN : 43 | Silver |
| Design | 17K | Craft in Design - Copywriting | 3 | CODE RED FILMS | Its all about stories | CODE RED FILMS | Gold |
| Design | 17K | Craft in Design - Copywriting | 7 | All That’s Good | Sweet Jalapeno | ideas@work | Bronze |
| Design | 17K | Craft in Design - Copywriting | 9 | All That’s Good | Response | ideas@work | Bronze |
Tags
Abbys
Dentsu webchutney
Goafest
Interactive avenues
Jack in the box worldwide
Jwt india
River advertising
Sapient nitro
