Super League Kerala appoints Interactive Avenues to handle creative, media mandate
Interactive Avenues will handle the account out of their Mumbai office
interactive-avenues
Interactive Avenues wins social media mandate for RPPL
Interactive Avenues will handle the account out of their Mumbai office
‘He always had a smile on his face and something new to share every time we met’
Industry veteran Dr Kushal Sanghvi remembers Ratish Nair
Ratish Nair, Founding-CEO of Interactive Avenues, no more
Nair's sudden demise marks a significant loss in the tech and entrepreneurial community
Interactive Avenues wins e-commerce mandate for TTK Healthcare
Interactive Avenues’ Chennai office will service the account
Interactive Avenues gets Twinings’ e-Commerce mandate
The account will be serviced by the agency’s Gurugram office
‘The goal of #MyFantasyAdWithSRK campaign was to establish an emotional connect with TG’
Aparna Tadikonda, EVP – South, Interactive Avenues, talks about the idea behind Sunfeast Dark Fantasy’s latest ad with Shah Rukh and its impact
Brands and the beckoning call of India's Digital Public Goods
Industry watchers discuss the 'digital diplomacy opportunities' presented by India's large-scale adoption of digital public goods and the challenges that lie therein
Interactive Avenues bags digital mandate of Daawat
The agency will handle the account from its Gurugram office
'OTT a great platform for advertisers who want to tap into target audience'
Interactive Avenues Co-founder and CEO Amardeep Singh shares strategies to connect with digital-first audiences, the rise of OTT and more
Interactive Avenues wins the digital creative mandate of Vim
The agency won this mandate through a highly competitive pitch process and will handle the account through their Mumbai office
Interactive Avenues appoints Siddharth Barjatya to head Analytics
Barjatya will be based out of the company’s Mumbai office and will report to COO Shantanu Sirohi
The Maddies 2022: Evening In Pictures
The eighth edition of the Mobile Marketing Awards’ 2022 was held on Tuesday
Mindshare & HUL take top honours at The Maddies 2022
Madison Media, Interactive Avenues, InMobi, PHD Media, OMD among other key winners
Interactive Avenues appoints Ashutosh Nagare as VP & Head, Performance Marketing
Nagare will be based out of Mumbai, and will report to Harish Iyer, Executive Vice President, Media
Interactive Avenues wins digital media mandate of A23 Games
The mandate spans the entire digital media spectrum including online brand building, social media management, content development and digital activations
Preyal Daru joins Magna Global as Head of Investments, Singapore
Daru was previously with Interactive Avenues for 12 years
Bergner India’s Diwali campaign is a tribute to the 'great Indian family’
The ad film has been conceptualised by Interactive Avenues
Interactive Avenues & Matterkind launch ‘Connected TV Advertising Playbook’
The playbook aims to empower marketers with a comprehensive understanding of the CTV landscape and more
Consumer behaviour: A new paradigm in the digital era
Guest Column: Debarshi Chakravorti, VP Head, Business Communication & Planning, Interactive Avenues, believes that the only constant in consumers' behaviour today is their absolute empowerment
Interactive Avenues appoints Pranali Sarkar as Associate Vice President, Media Planning
Prior to this, Sarkar was with Fulcrum, heading the Unilever Personal Care category
Juin Chakraborty joins Interactive Avenues as Associate VP, Client Servicing - West
Chakraborty was last with Mahindra & Mahindra (Automotive) and was leading their digital strategy, creative, and media planning across brands
Interactive Avenues wins digital media duties of Emami
The agency will drive the entire paid media mandate for Emami Ltd., Emami Agrotech Ltd. and The Man Company
‘Technology & data prowess, swift thinking made our campaigns stand out at IDMA’
We speak to Amardeep Singh, CEO, Interactive Avenues – A Reprise Network Company, in part eight of our interview series with the big winners of IDMA 2021
Bank of Baroda awards digital duties to Interactive Avenues
The account will be handled by Interactive Avenues’ Mumbai office
Interactive Avenues announces partnership with Affle’s mediasmart platform
This partnership will enable and empower Interactive Avenues to leverage mediasmart’s unique capabilities to deliver precise, targeted, engaging, and measurable CTV ads
OTT ad growth hits speed bump in AMJ quarter due to second covid wave
For OTT platforms, the festive quarter of October-November-December had marked the recovery in ad spends followed by decent growth in the January-February-March quarter
Interactive Avenues launches hyperlocal marketing product suite Caliper
The suite aims to solve endemic business problems like local asset readiness, last-mile optimization, centralized or de-centralized modules for a business generating demand pan India
Interactive Avenues appoints Sahiba Sachdev as Media Head – North & East
In her new role, Sachdev will be responsible for driving the entire media practice for the region
Interactive Avenues wins creative & digital mandate for PlayerzPot
The mandate will include brand and communication development across social and digital media channels as well as other key touchpoints
Interactive Avenues wins social media mandate for Rajasthan Royals
The mandate includes strategising and executing video-first content to interact with fans over social media platforms of the team