While 2022 turned out to be the best year for India at The Cannes Lions with 47 metals, there were some areas, like Print & Publishing and Outdoor, where we were not able to make our presence felt
Voice shopping has emerged as a key channel for consumer purchases & the trend is expected to pick up as 90% of the internet users in India are online on their mobiles, say experts
Conceptualised and executed by Dentsu Webchutney, the campaign aims to encourage couples to have conversations about the marriage and the life they want to build together
Industry watchers note that newer age brands are trying to sell their product proposition with clutter-breaking ads more creatively than even legacy players
Industry watchers opine that brands can tap into advertising opportunities like virtual life watching experience and interactive formats like voice, gamification, etc.
By embracing TikTok wholeheartedly, the Indian audience has also declared its love for short form video formats, pushing others to venture into the space. But can the market accommodate more players?
With over 250 million gamers in India, the scale & scope of the gaming industry are growing and experts say it’s time for advertisers to pay more attention to the medium