Elon Musk announced on Saturday that Twitter subscription models that are higher priced will be completely free of ads. The Twitter boss earlier tweeted that the ads on the platform are "too frequent" and "too big" and he will be taking steps in the coming weeks to address it. The more expensive plans will therefore ensure that users are not subjected to the ads on the platform.
Ads are too frequent on Twitter and too big. Taking steps to address both in coming weeks.
— Elon Musk (@elonmusk) January 21, 2023
Also, there will be a higher priced subscription that allows zero ads
— Elon Musk (@elonmusk) January 21, 2023
The majority of Twitter's revenue (90%) comes from the sale of ads. The platform has also been facing a massive drop in revenue post Musk's takeover and subsequent advertiser exodus.
The new business model for Twitter will be a paradigm shift for the platform, which has till recently depended on targeted ads for revenue. The mass layoffs at the organisation have also led to doubts about whether it will be able to function adequately on a reduced workforce.