ICC World Cup Eng vs New Zealand match on Disney+ Hotstar posts 6.45M peak concurrency
This is the first time Disney Star has made the ICC Men’s World Cup free for mobile users who access Disney+ Hotstar
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Published: Oct 5, 2023 4:40 PM | 1 min read
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The opening match of the ongoing ICC Men's Cricket World Cup 2023 between England and New Zealand posted 6.45M peak concurrency on Disney + Hotstar, the tournament's official digital platform.
This is the first time Disney Star -- the official broadcaster for both TV and digital -- has made the ICC Men’s World Cup free for mobile users who access Disney+ Hotstar.
As earlier reported by e4m, Disney Star announced its 26 sponsors for the ICC World Cup 2023 including PhonePe, Mahindra & Mahindra Ltd, Dream11, Hindustan Unilever, Coca-Cola, Havells, IndusInd Bank, Pernod India, Booking.com, Peter England, Kingfisher Packaged Drinking Water, Mondelez, Emirates, Diageo, Jindal Panther, MRF Tyres, LendingKart, BPCL, Herbalife, Haier Appliances, AMFI, Google Pay, Polycab, Amul, VIDA by Hero Motorcorp and Amazon.
Advertisers like Booking.com, Surf Excel (HUL), Peter England (ABFRL), Thums Up, Kingfisher Premium Packaged Drinking, Diageo India, MRF Tyres, LendingKart, Haier Appliances, Herbalife and BPCL are associate sponsors for the digital streaming platform.
The ICC World Cup 2023 is being played at 10 venues across India. The matches are being telecasted exclusively on the Star Sports network and also available for streaming free of charge to mobile users on Disney+ Hotstar. The tournament kicked off on October 5 with a match-up between England and New Zealand in Ahmedabad.
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