world-cup
Ganapathy Viswanathan, Communication Consultant & Author, on why the strongest brands don't need logos
e4m Staff Jul 2, 2026 10:51 AM
From watch parties and creator streams to fan rewards and interactive experiences, marketers are finding new ways to turn football fandom into engagement
e4m Staff Jul 2, 2026 10:42 AM
As Zee bets big on football and brands like Mahindra, Diageo and Apple line up FIFA campaigns, industry heads say Indian marketers are chasing fans, cultural relevance and a global audience
e4m Staff Jul 2, 2026 10:39 AM
Ganapathy Viswanathan, Communication Consultant & Author, on why the strongest brands don't need logos
e4m Staff Jun 30, 2026 6:12 PM
The network’s linear portfolio has garnered 17% higher live reach compared to FIFA World Cup 2022
e4m Staff Jun 30, 2026 6:09 PM
At the 2026 World Cup, FIFA's clean stadium policy erased billions in naming rights overnight. What happened next was a masterclass in brand behaviour
e4m Staff Jun 30, 2026 6:08 PM
Lenovo, CEAT, Jaguar Land Rover, Adidas, Zydus and JBL join the growing roster of advertisers leveraging the FIFA World Cup 2026 on Z
e4m Staff Jun 30, 2026 6:06 PM
The move reflects the growing importance of creator-led marketing in major global sporting events
e4m Staff Jun 23, 2026 12:30 PM
From watch parties and creator streams to fan rewards and interactive experiences, marketers are finding new ways to turn football fandom into engagement
e4m Staff Jun 23, 2026 12:27 PM
From Shakira's record-breaking anthem to songs the world forgot before the final whistle, here’s the list of FIFA WC anthems, and how much each one resonated with audiences around the world
e4m Staff Jun 18, 2026 11:38 AM
Football fans can experience the tournament across cinemas, pubs, restaurants, clubs, hotels, airports, educational institutions and other venues
e4m Staff Jun 15, 2026 5:33 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on football's unique place in India and how the FIFA World Cup captivates even non-followers
Ganapathy Viswanathan Jun 15, 2026 5:30 PM
The 2026 FIFA World Cup is set to be held across the United States, Canada and Mexico from June 11 to July 19
e4m Staff Jun 15, 2026 5:21 PM
According to platform data, the high-stakes clash easily exceeded the earlier peak of 65.2 million concurrent viewers recorded during the India–England semi-final in the tournament
e4m Staff Mar 9, 2026 11:59 AM
Pizza Hut introduces Crafted Flatzz, a new pizza featuring cricketers Shivam Dube, Varun Chakravarthy, and Harshit Rana, perfect for match-day gatherings.
e4m Staff Feb 27, 2026 11:51 AM
The automotive giant has rolled out a 360-degree campaign featuring Shah Rukh Khan, pioneering AI-powered advertising as a premier partner of cricket’s biggest tournament
e4m Staff Feb 4, 2026 12:18 PM
The platform has asked Rs 1.75 crore for co-powered sponsorship and Rs 1 crore for associate sponsorship
Sonam Saini Sep 3, 2024 8:53 AM
TV viewership for women’s cricket grew by 57% to 254 million in 2023, showcasing a paradigm shift in scale for brands advertising
NATIVE CONTENT Aug 30, 2024 7:40 AM
According to sources, the co-presenting sponsorship is priced at Rs 7-8 crore, and the associate sponsorship is being offered for Rs 3-5 crore
Sonam Saini Aug 28, 2024 8:55 AM
As per analysts along with big-ticket events, a slow volume growth could have prompted FMCG majors to invest more aggressively in advertising to stimulate demand and maintain market share
Sohini Ganguly Aug 12, 2024 8:39 AM
An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success
Chehneet Kaur Aug 7, 2024 8:42 AM
Mumbai Police took to social media and used a clip of Yadav’s catch with the message - "On field or the road, champions stay on the right side of line"
e4m Staff Jul 2, 2024 12:06 PM
The Esports World Cup will be streamed on Star Sports’ YouTube channel and broadcast on linear TV via Star Sports First and Star Sports 2
The film features Rohit Sharma engaged in a conversation with his wife Ritika Sajdeh
Post the victory, across X, YouTube, Instagram, Reddit, Facebook, and news outlets, the combined conversations generated 486.67 billion+ views in reach
This was much higher than the India-Pakistan match, which touched 2.9 crore peak concurrency
Disney Star this year onboarded 59 categories of advertisers and 90 brands
Tasmayee Laha Roy Jun 25, 2024 8:49 AM
Industry sources say that 15% of the inventory is kept for later stages and sold at a high premium of 50-200%; but given TV's extensive reach, brands are more than willing to go all out on ads
Aditi Gupta Jun 20, 2024 8:58 AM
According to media planners, Connected TV has become a hotbed for brands, with its inventory now completely sold out
Sonam Saini Jun 18, 2024 9:04 AM
Disney Star, which started the tournament with 19 sponsors, has now onboarded more brands, including P&G, Google, Colgate, AMFI, Ultratech and Amazon
Sonam Saini Jun 14, 2024 8:18 AM
Brand endorser Sara Ali Khan showcases India’s victory via a new digital film
e4m Staff Jun 10, 2024 2:20 PM
Disney Star and ICC have collaborated worldwide to deliver several ground-breaking global broadcasts
e4m Staff Jun 5, 2024 12:38 PM
Ad rates for the T20 matches are the same as last time, but advertisers are paying 20-25% more just for the India vs Pakistan match, said sources
Aditi Gupta Jun 5, 2024 8:37 AM
Timed for the ICC T20 World Cup, the campaign from Vi underscores how the power of connectivity helps seniors feel less lonely
The announcement was made by CEO Prasar Bharati, Gaurav Dwivedi during an interaction with the media in New Delhi today
Guest Column: Rajiv Gopinath, Chief Solutions Officer at Publicis Media Services, writes about having developed a tool to predict T20 World Cup match ratings that can fuel informed decisions
Rajiv Gopinath May 31, 2024 8:47 AM
Other names include AMFI, BPCL, Haier, ICICI Bank, Jockey, KP Group, Reliance Retail, Samsung India, Housing.com, Jaquar Group, Castrol, Kent RO, TVS Eurogrip, Macho Hint, McNroe, Vimal
e4m Staff May 30, 2024 4:01 PM
The upgraded version promises an even more seamless and accessible experience for advertisers across all businesses and sizes in 5 languages - English, Hindi, Tamil, Telugu and Kannada
e4m Staff May 22, 2024 3:45 PM
The new instalment of the ‘Mauka’ campaign has been created and conceptualized by in-house team of Disney Star
e4m Staff May 21, 2024 1:05 PM
The tyre manufacturer's decision comes close to the beginning of the T20 World Cup
e4m Desk May 18, 2024 12:34 PM
Kingshuk Mitra - Head of Ad Sales - Star Sports, Disney Star, and Dhruv Dhawan - Head of Ads - Disney+ Hotstar India, share why the upcoming T20 World Cup will continue to draw advertisers & audiences
Aditi Gupta May 15, 2024 8:52 AM
Sajith Sivanandan - Head, Disney+ Hotstar India said that the move will make cricket more accessible to a wider audience
e4m Staff May 8, 2024 12:15 PM
The promo video for ICC Men’s T20 World Cup 2024 channels Bachchan's character from the movie Kalki 2898 AD
e4m Staff May 2, 2024 11:24 AM
The platform is seeking Rs 80 crore for co-presenting sponsorship, Rs 55 crore for powered by sponsorship, and Rs 30 crore for associate sponsorship
e4m Staff Apr 26, 2024 9:00 AM
Last year the Cricket World Cup on TV made history, reaching 518 million viewers. With T20's universal appeal, brands can seize high-impact opportunities on TV this June
NATIVE CONTENT Apr 23, 2024 7:04 PM
On TV the cost for co-presenting & associate sponsorship for 55 matches (HD+SD) is Rs 61.4 cr, on digital it is Rs 80 cr for co-presenting, Rs 55 cr for powered by & Rs 30 cr for associate sponsorship
e4m Staff Apr 19, 2024 9:09 AM
The campaign, 'Health Insurance ki Subah ho Gayi Mamu,' features Bollywood's iconic duo Sanjay Dutt and Arshad Warsi
NATIVE CONTENT Apr 16, 2024 8:50 AM