world-cup
The platform has asked Rs 1.75 crore for co-powered sponsorship and Rs 1 crore for associate sponsorship
Sonam Saini Sep 3, 2024 8:53 AM
TV viewership for women’s cricket grew by 57% to 254 million in 2023, showcasing a paradigm shift in scale for brands advertising
NATIVE CONTENT Aug 30, 2024 7:40 AM
According to sources, the co-presenting sponsorship is priced at Rs 7-8 crore, and the associate sponsorship is being offered for Rs 3-5 crore
Sonam Saini Aug 28, 2024 8:55 AM
As per analysts along with big-ticket events, a slow volume growth could have prompted FMCG majors to invest more aggressively in advertising to stimulate demand and maintain market share
Sohini Ganguly Aug 12, 2024 8:39 AM
An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success
Chehneet Kaur Aug 7, 2024 8:42 AM
Mumbai Police took to social media and used a clip of Yadav’s catch with the message - "On field or the road, champions stay on the right side of line"
e4m Staff Jul 2, 2024 12:06 PM
The Esports World Cup will be streamed on Star Sports’ YouTube channel and broadcast on linear TV via Star Sports First and Star Sports 2
The film features Rohit Sharma engaged in a conversation with his wife Ritika Sajdeh
Post the victory, across X, YouTube, Instagram, Reddit, Facebook, and news outlets, the combined conversations generated 486.67 billion+ views in reach
This was much higher than the India-Pakistan match, which touched 2.9 crore peak concurrency
Disney Star this year onboarded 59 categories of advertisers and 90 brands
Tasmayee Laha Roy Jun 25, 2024 8:49 AM
Industry sources say that 15% of the inventory is kept for later stages and sold at a high premium of 50-200%; but given TV's extensive reach, brands are more than willing to go all out on ads
Aditi Gupta Jun 20, 2024 8:58 AM
According to media planners, Connected TV has become a hotbed for brands, with its inventory now completely sold out
Sonam Saini Jun 18, 2024 9:04 AM
Disney Star, which started the tournament with 19 sponsors, has now onboarded more brands, including P&G, Google, Colgate, AMFI, Ultratech and Amazon
Sonam Saini Jun 14, 2024 8:18 AM
Brand endorser Sara Ali Khan showcases India’s victory via a new digital film
e4m Staff Jun 10, 2024 2:20 PM
Disney Star and ICC have collaborated worldwide to deliver several ground-breaking global broadcasts
e4m Staff Jun 5, 2024 12:38 PM
Ad rates for the T20 matches are the same as last time, but advertisers are paying 20-25% more just for the India vs Pakistan match, said sources
Aditi Gupta Jun 5, 2024 8:37 AM
Timed for the ICC T20 World Cup, the campaign from Vi underscores how the power of connectivity helps seniors feel less lonely
The announcement was made by CEO Prasar Bharati, Gaurav Dwivedi during an interaction with the media in New Delhi today
Guest Column: Rajiv Gopinath, Chief Solutions Officer at Publicis Media Services, writes about having developed a tool to predict T20 World Cup match ratings that can fuel informed decisions
Rajiv Gopinath May 31, 2024 8:47 AM
Other names include AMFI, BPCL, Haier, ICICI Bank, Jockey, KP Group, Reliance Retail, Samsung India, Housing.com, Jaquar Group, Castrol, Kent RO, TVS Eurogrip, Macho Hint, McNroe, Vimal
e4m Staff May 30, 2024 4:01 PM
The upgraded version promises an even more seamless and accessible experience for advertisers across all businesses and sizes in 5 languages - English, Hindi, Tamil, Telugu and Kannada
e4m Staff May 22, 2024 3:45 PM
The new instalment of the ‘Mauka’ campaign has been created and conceptualized by in-house team of Disney Star
e4m Staff May 21, 2024 1:05 PM
The tyre manufacturer's decision comes close to the beginning of the T20 World Cup
e4m Desk May 18, 2024 12:34 PM
Kingshuk Mitra - Head of Ad Sales - Star Sports, Disney Star, and Dhruv Dhawan - Head of Ads - Disney+ Hotstar India, share why the upcoming T20 World Cup will continue to draw advertisers & audiences
Aditi Gupta May 15, 2024 8:52 AM
Sajith Sivanandan - Head, Disney+ Hotstar India said that the move will make cricket more accessible to a wider audience
e4m Staff May 8, 2024 12:15 PM
The promo video for ICC Men’s T20 World Cup 2024 channels Bachchan's character from the movie Kalki 2898 AD
e4m Staff May 2, 2024 11:24 AM
The platform is seeking Rs 80 crore for co-presenting sponsorship, Rs 55 crore for powered by sponsorship, and Rs 30 crore for associate sponsorship
e4m Staff Apr 26, 2024 9:00 AM
Last year the Cricket World Cup on TV made history, reaching 518 million viewers. With T20's universal appeal, brands can seize high-impact opportunities on TV this June
NATIVE CONTENT Apr 23, 2024 7:04 PM
On TV the cost for co-presenting & associate sponsorship for 55 matches (HD+SD) is Rs 61.4 cr, on digital it is Rs 80 cr for co-presenting, Rs 55 cr for powered by & Rs 30 cr for associate sponsorship
e4m Staff Apr 19, 2024 9:09 AM
The campaign, 'Health Insurance ki Subah ho Gayi Mamu,' features Bollywood's iconic duo Sanjay Dutt and Arshad Warsi
NATIVE CONTENT Apr 16, 2024 8:50 AM
As the official beverage partner of the ICC T20 World Cup, Thums Up roped in Yuvraj Singh and Virender Sehwag as part of the campaign
e4m Staff Mar 26, 2024 12:55 PM
With measurability on TV advancing and business impact gained from advertising on cricket on TV growing higher, brand custodians & industry experts share insights on how to ace the broadcast ecosystem
According to the TAM Sports-Advertising Update of ICC Cricket WC 2023, there were 55+ new categories and 215+ new brands this year
e4m Staff Nov 27, 2023 1:20 PM
While many brands kept their products and services in the focus, others made the World Cup the focus of their message.
e4m Staff Nov 20, 2023 9:32 AM
Putting some zest into a sombre Monday morning by revisiting some of the best melodic cheers from brands
e4m Staff Nov 20, 2023 9:30 AM
Not all stories have happy endings, says PVR as brands console Men in Blue
e4m Staff Nov 20, 2023 9:20 AM
Brands across categories caused a moment marketing tsunami as they celebrated India's historic jinx-breaking win against New Zealand
e4m Staff Nov 16, 2023 8:39 AM
The match, which is still on, has surpassed the highest peak concurrency of 4.4 crore viewers recorded in this tournament so far during the last India vs South Africa match
e4m Staff Nov 15, 2023 6:05 PM
This cricket season saw over 50 new categories and more than 195 new brands compared to the last edition of the tournament in 2019
e4m Staff Nov 15, 2023 12:35 PM
Drawing inspiration from the ICC Cricket World Cup's tagline, ‘It takes ONE DAY’, the brand announced ‘ONE DAY' as the slogan for its new campaign
e4m Staff Nov 10, 2023 4:25 PM
India matches have registered peak live concurrency of more than 50 million viewers
e4m Staff Nov 10, 2023 9:00 AM
The VP & Head of Marketing India-South West Asia, The Coca-Cola Company, spoke to Naziya Alvi Rahman, Editor, e4m, on the company's ad spending for H2, strategy around World Cup, festivities and more
Naziya Alvi Rahman Nov 9, 2023 2:41 PM
Sectors like Automobile, Consumer Durables, Real Estate, E-commerce have been big on OOH advertising this World Cup season, irrespective of the association with the tournament, shared industry players
Tanzila Shaikh & Chehneet Kaur Nov 9, 2023 9:00 AM
