The deal will include India’s tours of New Zealand in the 2026-27 and 2030-31 summers, as well as all other bilateral Tests, ODIs, and T20Is played in New Zealand
From Zomato and Swiggy to Netflix and Google, several brands took to their social media handle to congratulate the cricketer for the historic innings
Brands across categories caused a moment marketing tsunami as they celebrated India's historic jinx-breaking win against New Zealand
The match also crossed the earlier concurrency of 2.5 crore viewers, clocked during their clash at the ICC Men’s Cricket World Cup 2019 semi-finals
This is the first time Disney Star has made the ICC Men’s World Cup free for mobile users who access Disney+ Hotstar
The campaign includes a series of 3 short videos
The platform has roped in Airtel Xstream Fibre as the presenting sponsor and MPL, Nescafé, Noise, OLX Autos, and Vida as associate sponsors. Brands like AMFI and DBS joined as advertisers
The games will be played from Nov 18 to Nov 30
The deal will include partnerships across NFTs, Gaming and Merchandising
The campaign features Mithali Raj and other top women cricketers
The test series between New Zealand and Bangladesh will be the first to stream on Prime Video
New categories of advertisers are leveraging cricket tournaments like the thrilling series between the Kiwis and a resurgent Indian side looking to avenge the T20 World Cup loss on their home turf
The broadcaster has onboarded BYJU'S, Dream11, Maruti Suzuki, Kamla Pasand, Dhani, Aakash, MakeMyTrip, WhitehatJr and Great Learning
According to BARC India, the series is the most viewed test match since 2018
The coverage will be led by ESPNcricinfo’s flagship show Match Day, where cricket experts dissect each session of the match with real-time insights, statistics and opinion
Based on the association, Shyam Steel India will have its logo displayed in the backdrop for flash interviews and post-match presentation and on the ICC website and mobile app
The showdown between Virat Kohli’s men and New Zealand in England this month is expected to attract massive viewership, making it a marquee event on every marketer’s calendar
While this campaign may seem like an antithetical way to launch a new brand positioning, it recognizes creativity is the most powerful when it's unexpected
Tourism New Zealand Board Chair, Jamie Tuuta, shared that Monchy has done a fantastic job as an interim CE in a uniquely challenging time for the sector and the organization
Disney+ launched in the US in November 2019, and has rolled out rapidly across Canada, Australia, New Zealand, Europe, Latin America, and most recently, Singapore
FanCode has forged an association with New Zealand Cricket and Amazon Prime Video for the streaming rights
The deal covers all international matches to be played in New Zealand till the end of 2025-2026 season
Star India had signed a deal with New Zealand Cricket Board for over $35million in 2017 for three years
As part of the deal for the NZC Home Series, Ebix will have the status of the ‘Powered By’ sponsor for India’s entire six-week tour of New Zealand