Google’s move could make the AdTech industry more fragmented, noted experts, adding that it was time to address the challenge or develop niche expertise
At the roundtable on July 21, industry heads will discuss opportunities and challenges in the AdTech space, driving sales by using real-time data and more
The adtech firm had announced a board meeting on Tuesday that will approve splitting equity shares to increase affordability and liquidity for small retail investors
Guest Column: Udit Verma, CMO, Co-founder, Trackier, explains how the use of AI & performance-based marketing strategies have become central to digital advertising success
Mukul Kumar, Co-founder, PubMatic, speaks to exchange4media.com about the company’s journey so far and the opportunities in the digital advertising market
According to a report by HDFC Securities, the group has witnessed exponential growth in the COVID-19 pandemic, thanks to increased screen time, mobile activity and app downloads