Interactive Avenues wins the digital creative mandate of Vim

The agency won this mandate through a highly competitive pitch process and will handle the account through their Mumbai office

by exchange4media Staff
Published: Jan 9, 2023 3:40 PM | 1 min read

Interactive Avenues, a Reprise network company and the digital arm of Mediabrands India, has won the digital creative mandate for Hindustan Unilever Limited’s dishwash brand – Vim. The agency won this mandate through a highly competitive pitch process and will handle the account through their Mumbai office.

Interactive Avenues’ mandate includes amplifying the brand’s social media presence, managing their e-commerce content, and delivering cutting edge creatives and digital video commercials.

Amardeep Singh, CEO, Interactive Avenues, added, “As a market category, dishwash typically has a low-involvement footprint online. We will leverage best-in-class strategies to shape impactful conversations for the brand and take their digital story to the next level.”

Interactive Avenues is a full-service digital marketing company with offices in Mumbai (headquarters), Gurgaon, Bangalore, Chennai and Kolkata.

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Published On: Jan 9, 2023 3:40 PM

Tags Hul Interactive avenues Vim digital creative mandate