Guest Column: Vimran Singh, Branding & Communication Officer, Fleetguard Filters, shares insights about the vital role of comm professionals in advocating for AI ethics and regulatory frameworks
Dream11, Vimal, Asian Paints, Charged by Thumsup, Joy Personal Care, Dettol and Amul come on board
From Bharat Matrimony to Bud Light, here are some of the most controversial ads and campaigns of 2023
The move came after a contempt petition accused the actors of endorsing a harmful habit despite being Padma awardees
Kumar was at the receiving end of flak after a Vimal Elaichi ad featuring the actor was aired during the India vs Australia match
Kumar has starred alongside Shah Rukh Khan and Ajay Devgn in the ad that was aired during the India vs Australia World Cup match
The Group has sent four of its best campaigns centred on themes of inclusivity, diversity and equality.
The agency won this mandate through a highly competitive pitch process and will handle the account through their Mumbai office
Times when brands failed to grasp the pulse of the audience
Here's our pick for the most creative spots between December 1st and 15th
Industry watchers dissect the controversial mock ad by Vim
Netizens were confused by the dubious product and its over-the-top ad targetted at men, encouraging them to wash dishes
The cinematic campaign film has been shot entirely on the Vivo X80 Pro smartphone
Vimal Elaichi is the title sponsor, Goldiee has been roped in as co-powered by sponsor, and Kent Mineral RO, Royal Green and Crax are special partners
Experts and brand strategists opine that the actor’s apology over Vimal ad is a PR gimmick as the commercial is not withdrawn despite the controversy
In the apology, the actor has said he will be mindful of his future choices
With the actor's past work as the face of the government’s anti-smoking campaign and women’s hygiene products, this association may attract some trolling but won't impact his brand value, say experts
The campaign has been created by Lowe Lintas
While Amitabh Bachchan ending his association with Kamla Pasand may set a new precedent in responsible advertising, ASCI has always been clear about keeping celebs away from pan masala ads
Vimesh P, Vice President of Marketing, CASAGRAND shared that homebuyers’ trust has helped them close the financial year on a positive note
Dream11, Vimal Pan Masala, CoinSwitch, and BharatPe have come on-board as sponsors
As per annual filings, Škoda had spent Rs 445.2 crore on advertising for the fiscal ended 31st March 2020 compared to Rs 343.5 crore in the previous fiscal
The broadcaster has six confirmed sponsors including Byju's, Dream11, Vimal, and Coca-Cola
To bolster the message amongst men, the campaign will be aired throughout the current IPL season
The panellists today will deliberate upon the question of delivering an enhanced viewer experience in a reliable manner
The SWAD TVC featuring actress Onima Kashyap has been filmed by ace creative director Roop Naik
The SWAD TVC featuring actress Onima Kashyap has been filmed by ace creative director Roop Naik