vim
Guest Column: Vimran Singh, Branding & Communication Officer, Fleetguard Filters, shares insights about the vital role of comm professionals in advocating for AI ethics and regulatory frameworks
Vimran Singh May 27, 2024 3:59 PM
Dream11, Vimal, Asian Paints, Charged by Thumsup, Joy Personal Care, Dettol and Amul come on board
From Bharat Matrimony to Bud Light, here are some of the most controversial ads and campaigns of 2023
e4m Staff Dec 29, 2023 4:43 PM
The move came after a contempt petition accused the actors of endorsing a harmful habit despite being Padma awardees
e4m Staff Dec 11, 2023 8:58 AM
Kumar was at the receiving end of flak after a Vimal Elaichi ad featuring the actor was aired during the India vs Australia match
e4m Staff Oct 10, 2023 8:57 AM
Kumar has starred alongside Shah Rukh Khan and Ajay Devgn in the ad that was aired during the India vs Australia World Cup match
The Group has sent four of its best campaigns centred on themes of inclusivity, diversity and equality.
exchange4media Staff May 10, 2023 12:49 PM
The agency won this mandate through a highly competitive pitch process and will handle the account through their Mumbai office
exchange4media Staff Jan 9, 2023 3:40 PM
Here's our pick for the most creative spots between December 1st and 15th
exchange4media Staff Dec 23, 2022 8:55 AM
Netizens were confused by the dubious product and its over-the-top ad targetted at men, encouraging them to wash dishes
exchange4media Staff Dec 12, 2022 8:50 AM
The cinematic campaign film has been shot entirely on the Vivo X80 Pro smartphone
exchange4media Staff Dec 5, 2022 12:25 PM
Vimal Elaichi is the title sponsor, Goldiee has been roped in as co-powered by sponsor, and Kent Mineral RO, Royal Green and Crax are special partners
exchange4media Staff Jun 2, 2022 12:44 PM
Experts and brand strategists opine that the actor’s apology over Vimal ad is a PR gimmick as the commercial is not withdrawn despite the controversy
Kanchan Srivastava Apr 25, 2022 8:59 AM
In the apology, the actor has said he will be mindful of his future choices
exchange4media Staff Apr 21, 2022 9:01 AM
With the actor's past work as the face of the government’s anti-smoking campaign and women’s hygiene products, this association may attract some trolling but won't impact his brand value, say experts
Mansi Sharma Apr 15, 2022 8:51 AM
While Amitabh Bachchan ending his association with Kamla Pasand may set a new precedent in responsible advertising, ASCI has always been clear about keeping celebs away from pan masala ads
exchange4media Staff Oct 12, 2021 12:31 PM
Vimesh P, Vice President of Marketing, CASAGRAND shared that homebuyers’ trust has helped them close the financial year on a positive note
Ritika Raj Oct 8, 2021 8:20 AM
Dream11, Vimal Pan Masala, CoinSwitch, and BharatPe have come on-board as sponsors
Javed Farooqui Aug 16, 2021 8:32 AM
As per annual filings, Škoda had spent Rs 445.2 crore on advertising for the fiscal ended 31st March 2020 compared to Rs 343.5 crore in the previous fiscal
Javed Farooqui Aug 11, 2021 8:27 AM
The broadcaster has six confirmed sponsors including Byju's, Dream11, Vimal, and Coca-Cola
Javed Farooqui Jul 29, 2021 7:52 AM
To bolster the message amongst men, the campaign will be aired throughout the current IPL season
exchange4media Staff Nov 7, 2020 9:00 AM
The panellists today will deliberate upon the question of delivering an enhanced viewer experience in a reliable manner
exchange4media Staff Nov 5, 2020 8:39 AM
The SWAD TVC featuring actress Onima Kashyap has been filmed by ace creative director Roop Naik
exchange4media Staff Oct 13, 2020 12:49 PM
The SWAD TVC featuring actress Onima Kashyap has been filmed by ace creative director Roop Naik
exchange4media Staff Oct 13, 2020 12:47 PM
