Meta Verified for businesses launches on Facebook and Instagram

After launching Meta Verified for businesses on Whatsapp last month, the Facebook parent has introduced Verified subscription plans for businesses on Instagram and Facebook.

Meta's statement noted, “Business owners have told Meta that they value the ability to get verified because it helps provide credibility and gives customers more confidence to engage with them. In fact, the verified badge continues to be one of the top reported reasons for subscribing to Meta Verified.”

All four plans will offer a foundational toolkit comprising the verified badge, account support and impersonation protection. Each plan will build on it by offering additional features to support businesses keeping in mind where they are in their journey on Meta apps. The value of benefits across the four plans could vary depending on the businesses’ specific goals and activity on Meta apps. 

“With Meta Verified, businesses can unlock new ways to build credibility on Meta apps and grow their brand. Meta Verified now offers four subscription plans to give businesses increased options for selecting a plan that’s best suited to their needs,” the statement added.  

The tech conglomerate currently offers four subscription plans which are available on both iOS and Android. Businesses can either purchase Meta Verified for Facebook, Instagram or WhatsApp, or do a bundled purchase for both Facebook and Instagram.

According to the company, the plans start at ₹ 639 for a single app per month and go up to ₹ 21,000, at an introductory discounted rate for two apps per month. Businesses interested in signing up can check their eligibility and begin the onboarding process from their professional dashboard in app, or by visiting Meta’s marketing landing page.