In an exclusive interview with e4m, Paras Sharma, Director, Global Partnerships, Meta India, shares insights into Instagram’s growth, its new algorithm and latest features to woo Gen Z
Kanchan Srivastava Aug 30, 2024 9:07 AM
According to the company, the plans start at Rs 639 for a single app per month and go up to Rs 21,000, at an introductory discounted rate for two apps per month
e4m Staff Jul 18, 2024 3:04 PM
ACKO, upGrad, PokerBaazi, IDFC First Bank, and ICICI Direct were among the sponsors of the Season 3 of Shark Tank India
Kanchan Srivastava Jul 1, 2024 9:00 AM
Experts say while unskippable ads may temporarily frustrate users, they ultimately contribute to a more effective advertising ecosystem where brands can maximize their reach and impact
Sohini Ganguly Jun 12, 2024 9:19 AM
YouTube, WhatsApp, FB & X have lost 5-15 percent of their users in India over the past three years, while Instagram and SnapChat have gained, claims YouGov report
Kanchan Srivastava May 1, 2024 8:58 AM
PUMA adds Ibrahim Ali Khan Pataudi to its large roster of celebrity endorsers like Kareena Kapoor Khan, Virat Kohli, Neymar Jr and Dua Lipa
e4m Staff Apr 30, 2024 1:48 PM
As per a media report, influencer marketing platform KlugKlug has found that only 2.48 million profiles out of the 8 million have ‘high-quality’ followers
e4m Desk Apr 25, 2024 11:43 AM
X owner Elon Musk has also chimed in on the situation with a well-timed jibe at its rival
Meta has also started testing new ML-based recommendations that use Instagram data to help brands discover creators who are the best fit for their campaigns
e4m Staff Feb 22, 2024 4:49 PM
Guest Column: Rubeena Singh - Country Manager India & MENA, AnyMind Group writes that virtual influencers, armed with creative freedom and storytelling potential, can offer new opportunities to brands
Rubeena Singh Feb 12, 2024 11:12 AM
The tech giant said that it is building tools that can identify invisible markers at scale to label images from Google, OpenAI, Microsoft, Adobe, Midjourney, and Shutterstock
Sohini Ganguly Feb 7, 2024 2:24 PM
A classic case of demand and supply, say experts who weigh in on the curious dynamics between Meta's ad impressions and ad prices as seen in its Q4 and annual results
Sohini Ganguly Feb 3, 2024 8:29 AM
The phenomenal growth of click-to-message ads shows the potential of conversational marketing; advertisers are ready to pay a premium due to the extensive user base & targeting options, say experts
Nilanjana Basu Nov 9, 2023 7:58 AM
Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums & platforms while focusing on sharper content-creator collabs
Nilanjana Basu Oct 11, 2023 8:44 AM
The pilot for a paid subscription may be rolled out in mid or late 2024
e4m Staff Oct 9, 2023 10:52 AM
SM platforms have mastered the art of seamlessly blending ads into users' feeds. This allows ads to be consumed as content, without causing negative impact on user experience, say experts
Shantanu David Jul 31, 2023 8:47 AM
IAS will now provide viewability and invalid traffic measurement for Meta’s Reels video feed inventory
exchange4media Staff Jun 20, 2023 2:12 PM
The platform is reportedly available for a select group of content creators and celebs; it will be launched officially in June 2023, say reports
exchange4media Staff May 20, 2023 8:35 AM
The tech company said that in the coming weeks, it will be testing a similar program on Instagram
exchange4media Staff May 10, 2023 12:59 PM
Anushka Sharma is seen rocking her Adriatic color sports bra, which is part of PUMA’s new First Mile Collection
exchange4media Staff May 9, 2023 3:31 PM
According to the company's transparency report, it got 1,647 reports of grievances for India in February
exchange4media Staff Apr 4, 2023 11:38 AM
The tech giant also said that it has defined the criteria under which it will ban profiles of public figures after receiving critical feedback from its internal review team
exchange4media Staff Jan 30, 2023 1:48 PM
As of now, the platform won't be taking a cut out of the creators' revenues through the sale of NFTs
exchange4media Staff Nov 3, 2022 1:32 PM
From Cadbury to Coca-Cola, many big brands are investing in Insta Reels
Industry experts say there has been a tectonic shift of preference towards short-form videos in comparison to other entertainment platforms, including OTTs
Javed Farooqui Oct 20, 2022 8:48 AM
The company plans to target the right audience at right time by presenting a series of ads on Instagram
exchange4media Staff Oct 7, 2022 2:56 PM
In the near future, brands looking for more premium, niche audiences will prefer to be on IG and brands looking for massier, regional associations will prefer the home-grown partners, say experts
Javed Farooqui Oct 6, 2022 8:19 AM
According to Hopper HQ Social Rich List, Priyanka Chopra charges $423,000 for one post
exchange4media Staff Sep 28, 2022 7:03 PM
The platform has also introduced a Family Centre function to access supervision tools and resources from experts
exchange4media Staff Sep 15, 2022 1:27 PM
The director of content & community partnerships at Facebook India (Meta) talks about ‘One Minute Music’ & other new initiatives at Instagram
Mansi Sharma Jul 11, 2022 8:31 AM
Instagram’s ‘Born on Instagram’ program has 35 creators from diverse genres who create unique content to connect with Gen MZ
exchange4media Staff Jun 20, 2022 3:21 PM
Instagram said the new features will help creators to engage more with their audience
exchange4media Staff Jun 4, 2022 8:58 AM
Actor Madhuri Dixit engages in an insightful conversation with fellow actor Tisca Chopra on Day 3 of Goafest
exchange4media Staff May 7, 2022 7:23 PM
As part of the campaign, Snapdeal is encouraging women to create and share Instagram Reels and YouTube shorts talking about the women who inspired them
exchange4media Staff Mar 8, 2022 3:00 PM
The digital film has been released in the new Instagram reel format
exchange4media Staff Mar 7, 2022 8:42 AM
The ‘BoldChoice’ filter enables users to choose how they want the TVC to end
exchange4media Staff Mar 1, 2022 4:42 PM
Some other celebrities, including comedian Bharti Singh & Sana Khan, also posted reels on Instagram dancing to the Aaj Tak tune
exchange4media Staff Feb 21, 2022 11:39 AM
The brand has roped in popular influencers like Surbhi Sharma, Nimisha Arora, Rashmi Thakur, Varsha Balani among others
exchange4media Staff Feb 19, 2022 6:00 PM
This #BetterHalf campaign highlights the brand’s key USP product, the Half & Half pizza
exchange4media Staff Feb 14, 2022 4:25 PM
The government has also blocked 2 Twitter accounts, 2 Instagram accounts, and 1 Facebook account for being involved in spreading disinformation over the internet
exchange4media Staff Jan 24, 2022 10:41 AM
Currently, creators earn revenue through advertising or bonuses directly from Instagram
exchange4media Staff Jan 22, 2022 8:28 AM
The report also highlighted that the users in India spent 4.7 average hours per day on mobile in 2021 compared to 4.5 hours in 2020 and 3.7 hours in 2019
exchange4media Staff Jan 15, 2022 10:32 AM
Yellow.ai & e4m recently organised a panel discussion on the topic ‘Instagram Messaging Automation- A game changer for brands’
exchange4media Staff Dec 27, 2021 12:00 PM
Aimed at small businesses, the team will leverage the power of reels to enhance both reach and engagement for brand Instagram pages
exchange4media Staff Dec 22, 2021 1:50 PM
Vaccines, Olympics, and Captain Vikram Batra were among the top trending topics in the Meta list
exchange4media Staff Dec 18, 2021 9:27 AM
The e4m group has organized a virtual panel discussion, moderated and sponsored by Yellow.ai, on the topic 'Instagram Messaging Automation- A Game Changer for Brands'
exchange4media Staff Dec 17, 2021 8:42 AM
Meta India VP and MD Ajit Mohan said that one of their key focus areas in India is to become an ally for small businesses and entrepreneurs
exchange4media Staff Nov 24, 2021 8:40 AM
The company had originally planned to enable end-to-end encryption (E2EE) on both the services sometime in 2022
exchange4media Staff Nov 22, 2021 3:03 PM
Today, we feature digital content creator Aashna Shroff in our Influencer series where she has shared her learnings, achievements, and journey so far
Mansi Sharma Nov 16, 2021 8:52 AM
Curated by Tute Consult, this Instagram campaign saw 1000 beauty influencers showcasing Colorbar’s Sinful Matte Lipstick collection while dancing to the tunes of Badshah’s newest hit
exchange4media Staff Nov 11, 2021 3:05 PM
