In an exclusive interview with e4m, Paras Sharma, Director, Global Partnerships, Meta India, shares insights into Instagram’s growth, its new algorithm and latest features to woo Gen Z
According to the company, the plans start at Rs 639 for a single app per month and go up to Rs 21,000, at an introductory discounted rate for two apps per month
ACKO, upGrad, PokerBaazi, IDFC First Bank, and ICICI Direct were among the sponsors of the Season 3 of Shark Tank India
Experts say while unskippable ads may temporarily frustrate users, they ultimately contribute to a more effective advertising ecosystem where brands can maximize their reach and impact
YouTube, WhatsApp, FB & X have lost 5-15 percent of their users in India over the past three years, while Instagram and SnapChat have gained, claims YouGov report
PUMA adds Ibrahim Ali Khan Pataudi to its large roster of celebrity endorsers like Kareena Kapoor Khan, Virat Kohli, Neymar Jr and Dua Lipa
As per a media report, influencer marketing platform KlugKlug has found that only 2.48 million profiles out of the 8 million have ‘high-quality’ followers
X owner Elon Musk has also chimed in on the situation with a well-timed jibe at its rival
Meta has also started testing new ML-based recommendations that use Instagram data to help brands discover creators who are the best fit for their campaigns
Guest Column: Rubeena Singh - Country Manager India & MENA, AnyMind Group writes that virtual influencers, armed with creative freedom and storytelling potential, can offer new opportunities to brands
The tech giant said that it is building tools that can identify invisible markers at scale to label images from Google, OpenAI, Microsoft, Adobe, Midjourney, and Shutterstock
A classic case of demand and supply, say experts who weigh in on the curious dynamics between Meta's ad impressions and ad prices as seen in its Q4 and annual results
The phenomenal growth of click-to-message ads shows the potential of conversational marketing; advertisers are ready to pay a premium due to the extensive user base & targeting options, say experts
Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums & platforms while focusing on sharper content-creator collabs
The pilot for a paid subscription may be rolled out in mid or late 2024
SM platforms have mastered the art of seamlessly blending ads into users' feeds. This allows ads to be consumed as content, without causing negative impact on user experience, say experts
IAS will now provide viewability and invalid traffic measurement for Meta’s Reels video feed inventory
The platform is reportedly available for a select group of content creators and celebs; it will be launched officially in June 2023, say reports
The tech company said that in the coming weeks, it will be testing a similar program on Instagram
Anushka Sharma is seen rocking her Adriatic color sports bra, which is part of PUMA’s new First Mile Collection
According to the company's transparency report, it got 1,647 reports of grievances for India in February
The tech giant also said that it has defined the criteria under which it will ban profiles of public figures after receiving critical feedback from its internal review team
As of now, the platform won't be taking a cut out of the creators' revenues through the sale of NFTs
From Cadbury to Coca-Cola, many big brands are investing in Insta Reels
Industry experts say there has been a tectonic shift of preference towards short-form videos in comparison to other entertainment platforms, including OTTs
The company plans to target the right audience at right time by presenting a series of ads on Instagram
In the near future, brands looking for more premium, niche audiences will prefer to be on IG and brands looking for massier, regional associations will prefer the home-grown partners, say experts
According to Hopper HQ Social Rich List, Priyanka Chopra charges $423,000 for one post
The platform has also introduced a Family Centre function to access supervision tools and resources from experts
The director of content & community partnerships at Facebook India (Meta) talks about ‘One Minute Music’ & other new initiatives at Instagram
Instagram’s ‘Born on Instagram’ program has 35 creators from diverse genres who create unique content to connect with Gen MZ
Instagram said the new features will help creators to engage more with their audience
Actor Madhuri Dixit engages in an insightful conversation with fellow actor Tisca Chopra on Day 3 of Goafest
As part of the campaign, Snapdeal is encouraging women to create and share Instagram Reels and YouTube shorts talking about the women who inspired them
The digital film has been released in the new Instagram reel format
The ‘BoldChoice’ filter enables users to choose how they want the TVC to end
Some other celebrities, including comedian Bharti Singh & Sana Khan, also posted reels on Instagram dancing to the Aaj Tak tune
The brand has roped in popular influencers like Surbhi Sharma, Nimisha Arora, Rashmi Thakur, Varsha Balani among others
This #BetterHalf campaign highlights the brand’s key USP product, the Half & Half pizza
The government has also blocked 2 Twitter accounts, 2 Instagram accounts, and 1 Facebook account for being involved in spreading disinformation over the internet
Currently, creators earn revenue through advertising or bonuses directly from Instagram
The report also highlighted that the users in India spent 4.7 average hours per day on mobile in 2021 compared to 4.5 hours in 2020 and 3.7 hours in 2019
Yellow.ai & e4m recently organised a panel discussion on the topic ‘Instagram Messaging Automation- A game changer for brands’
Aimed at small businesses, the team will leverage the power of reels to enhance both reach and engagement for brand Instagram pages
Vaccines, Olympics, and Captain Vikram Batra were among the top trending topics in the Meta list
The e4m group has organized a virtual panel discussion, moderated and sponsored by Yellow.ai, on the topic 'Instagram Messaging Automation- A Game Changer for Brands'
Meta India VP and MD Ajit Mohan said that one of their key focus areas in India is to become an ally for small businesses and entrepreneurs
The company had originally planned to enable end-to-end encryption (E2EE) on both the services sometime in 2022
Today, we feature digital content creator Aashna Shroff in our Influencer series where she has shared her learnings, achievements, and journey so far
Curated by Tute Consult, this Instagram campaign saw 1000 beauty influencers showcasing Colorbar’s Sinful Matte Lipstick collection while dancing to the tunes of Badshah’s newest hit