Netflix to open restaurants serving food from its cooking shows
Pop-up restaurant to open on June 30 in Los Angeles
Streaming giant Netflix is now entering the food industry, opening restaurants.
In a press release on Tuesday, the platform announced a pop-up restaurant set to open on June 30 in Los Angeles. Named ‘Netflix Bites’, it will reportedly serve food prepared by chefs from its popular cooking shows like 'Chef's Table', 'Is It Cake?', ‘Nailed It!’ and 'Iron Chef: Quest for an Iron Legend'.
Curtis Stone, Dominique Crenn, Rodney Scott, Ming Tsai, Ann Kim, Nadiya Hussain, Jacques Torres and Andrew Zimmern are some of the chefs who will be associated with Netflix Bites.
Media reports quoted Josh Simon, vice president of consumer products at Netflix, as saying "From episode to entree, with NETFLIX BITES we are creating an in-person experience where fans can immerse themselves in their favourite food shows.”
Michelin-starred chef Curtis Stone reportedly said that the ‘awesome’ project is one of the ‘biggest thrills’ of her life. “I'm wildly excited that my team at Curtis Stone Events is involved in bringing NETFLIX BITES to life."
