Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on why brands must develop new strategies to engage audiences on streaming platforms
The wins include ‘Best Regional Platform’ title
Ads are now being accepted as a fair exchange for quality content sans the exorbitant prices, say industry watchers about the OTT landscape
With OTTs expanding offerings, viewers now switch between OTT, gaming and FAST channels, much like how they surfed between channels on TV, share industry watchers
Among other awards, Amazon miniTV received recognition for its marketing campaign for dance reality show, Hip Hop India
A balance between revenue generation and user experience will likely drive the continued coexistence of new ad-supported streaming models like FAST and Always On, say experts
The awards ceremony was held on May 9 in Mumbai
Tiger Baby Films bagged several awards for its impressive work across categories
The awards ceremony was held on May 9 in Mumbai
The Bollywood actor bagged the Best Actor award for his web series Kafas
Who's your gynac? web series featuring Azad bagged the award in the ‘Best Comedy Show on Web/OTT’ category
The actress shared a winning post of her film ‘Kho Gaye Hum Kahan’ bagging silver in the ‘Best Feature Fim’ category
The streaming platform bagged 22 metals including 6 golds, 11 silver and 5 bronze metals across categories
The streaming platform won 19 metals including 4 golds, 10 silver and 5 bronze metals across categories
The Viral Fever bagged the 'Content Company of the Year' title
The streaming giant announced that it would discontinue reporting subscriber numbers on a quarterly basis
The Content & Talent jury meet will be chaired by Amit Sharma, Director, Producer & Co-Founder, Chrome Pictures
The brand jury meet will be chaired by Amit Syngle, MD & CEO, Asian Paints
The companies will reportedly enter into a joint venture to launch the service based on their combined professional and collegiate sports rights portfolio
In conversation with Ashwin Padmanabhan, President-Investments, Trading & Partnerships, GroupM India & Parthasarathy Mandayam, Chief Strategy Officer, GroupM S Asia on the growth of audio streaming
The expansion of news to FAST (free, ad-supported streaming television) is a win-win for viewers, publishers and advertisers alike
The revenue of the company has grown 8% to $8.54 billion
The e4m-Samsung Ads CTV Roundtable saw industry experts deliberate on the increasing CTV viewership, India’s share in streaming content and more
The petition, filed by AIDCF, alleges that the practice was unfair to the cable industry
The league will be streamed free to all viewers
Pop-up restaurant to open on June 30 in Los Angeles
The government recently said that online publishers will have to show anti-tobacco ads that are at least 30 seconds long
As per the streaming platform, the average time spent per viewer per match has touched 60 minutes
The e4m Play Streaming Media Awards 2023 recognize and honour the brands, talent, content, and platforms for their excellence, innovation and creativity
TVF won the award in the Excellence Awards Category
The awards were given across five categories - Content, Brand Integration, Marketing, Platform, Talent, Streaming Audio / Podcasts
While White Rivers Media won the ‘Agency of the Year’ award, The Viral Fever took home ‘Video Content Company of the Year’ honour
The campaign created by Enormous comprises four films that showcase Rapido Bike-Taxi as a smart alternative in different scenarios
India has a massive internet user base of nearly 720 million people, with the top 50% of purchasing power concentrated in 30 million homes that have access to unlimited wired internet connections
With Google Cloud, FanCode successfully launched its biggest property, the India-West Indies bilateral cricket series, in record time
Advertorial: Live sports viewing is a TV phenomenon globally. Digital, on the other hand, largely comprises of in-transit viewing on smartphones, while CTV streaming is still at a nascent stage
Native Content: Industry heads say the disruptive strategy of free streaming the IPL on Jio Cinema will bring big gains in terms of viewership
According to Data.ai’s ‘State of Mobile Report’, riding high on cricket, Hotstar attracted the most active and engaging users in India in the past year
Industry players say they are now looking at bringing down content costs and providing immersive content for adapting to changing consumer behaviour
While Star Sports is reportedly seeking Rs 35-40 lakh for a co-presenting sponsor slot, JioCinema is said to have priced its inventory at Rs 20 lakh
David Zaslav, the President and CEO of Warner Bros. Discovery, made the announcement to analysts while discussing the company's quarterly results
The streaming giant’s total subscriber count now stands at 223.1 million
The tournament will be played from October 11 to 15 as a lead-up to the FIFA World Cup 2022
According to a new report by Media Partners Asia, the competitive intensity is set to grow between global giants and newly capitalised local players
The launch marks Moj’s two years
Ripunjay Bararia, Co-founder & CTO, SugarBox Networks, says as the demand for seamless video streaming is on the rise, 5G could be a potential solution to deliver better UX with real-time processing
Starting from June 24, 2022, the series will be broadcast on the platforms in Hindi, Tamil & English
The three ODIs and five T20Is between July 22 and August 07 will be streamed live across FanCode app and www.fancode.com
Raveena Tandon, Vidya Balan, Sikandar Kher, Pankaj Tripathi and Pavan Malhotra bestowed with best actor awards for their shows & films streaming on various OTT platforms
The streaming platform has said the decision was not based on individual performances