Partnership with Yahoo to take Taboola’s revenue to $2.5 bn a year: Adam Singolda
The Founder and CEO of Taboola spoke to e4m on the growth of native advertising, the use of ChatGPT, and India emerging as an important market for the company
Adam Singolda founded Taboola in 2007 in New York and today it is a leading global platform for native advertising. The platform is widely used by digital publishers, including websites and mobile apps, for driving monetization and user engagement.
In 15 years, Taboola has reached 9,000+ publisher partners and 500 million daily active users.
In this interaction with e4m, Singolda spoke on a range of issues, including the growth of native advertising, expansion of open web against "Walled Gardens", emerging trends in digital advertising, and how ChatGPT and AI are being used at Taboola. He also spoke about India emerging as one of his most important markets.
Singolda shared insights into his recent partnership deal with Yahoo and said he hopes this will take Taboola's yearly revenue to $2.5 billion. At present, Taboola's revenue is nearly $1.5 billion.
The partnership will give Taboola access to Yahoo’s digital properties, which reach nearly 900 million monthly active users worldwide across mail, sports, finance and news. This deal is expected to give brands scale to reach consumers on Yahoo’s editorial platforms, while also providing greater contextual data.
