Kanika Mittal, Country Manager, India, Taboola & Rahul Goyal, Co-Founder, Realatte, share how leveraging Taboola can help brands navigate the dynamic real estate market with confidence and creativity
At Pitch CMO Summit Delhi 2024, Kanika Mittal, Country Manager - India, Taboola decoded the open web
The conference’s Gold Partners are Taboola, Lemma, The Hindu and Anymind Pokkt
To be held on 7th June 2024 from 10 am onwards at Radisson Blu, Mahipalpur
Guest Column: Kanika Mittal, Country Head, India, Taboola, writes on the trends that reflect the current state of digital marketing but also provide insights into where the industry is headed
According to the company, their growth can be attributed to its robust partnerships with leading brands & advertisers and publications
She has over 19 years of leadership experience across Digital, Tech, E-commerce, Retail and Consumer Goods
Mendonca comes from ShareChat
Prior to this, Shrivastava was the Editor and News Curator at the company
Taboola’s India Readership Insights for March 2023 identifies themes that engaged Indian readers through the month
The Founder and CEO of Taboola spoke to e4m on the growth of native advertising, the use of ChatGPT, and India emerging as an important market for the company
The move will help revolutionise ad creation for advertisers
The partnership will help the network improve ad monetization and capitalize on traffic through the platform's suite of products
As per the partnership, Taboola will exclusively power native ads across the digital properties of Yahoo, which will offer its extensive scale and reach in return
Arora will be taking a “little break” before he moves on to his next professional assignment
October being a festive month, readership was centred on Durga Puja, Dussehra, Karva Chauth and Diwali, according to Taboola's insights
The association will enable the daily to leverage Taboola’s discovery platform and suites of products
exchange4media and Taboola organised a symposium of marketing minds to discuss reaching out to the consumers effectively even during uncertain times
The publisher aims to drive readership engagement and revenue growth
Taboola will become the publisher’s exclusive content recommendation partner to amplify its audience engagement and increase revenue growth
Under the partnership, The Hindu will continue to use Taboola Newsroom’s insights and A/B testing capabilities
As per Founder & CEO Adam Singolda, Taboola closed 2021 with the strongest quarter in its history and with record revenues
Guest Column: Adam Singolda, Founder & CEO, Taboola, predicts that all businesses that reach people at scale will eventually start to show ads as an additional revenue stream
AP will continue to use Taboola Newsroom and readership signals from more than 500 million daily active users
With it, publishers can continue to maintain their editorial integrity and brand voice, while enabling readers to find more relevant content, resulting in increased readership and engagement
Data from Taboola Newsroom identifies topics and news categories which have seen an increase in page view traffic for the past 11 months
The partnership will allow the ad tech company to extend its existing and growing 14,000 advertiser base to other supply types such as display advertising inventory, social networks and others
With this partnership, NDTV Convergence gets access to Taboola's complete portfolio of offerings including personalised content recommendations, growth strategies, and editorial planning
The deal provides Taboola’s more than 14,000 advertisers with access to Getty Images’ premium library of stock video content
The new update allows advertisers to couple contextual and demographic data with more user dimensions on readers
dentsu India will leverage Taboola’s offerings to reach consumers at scale across premium editorial sites
Amit Tiwari, Amit Sethiya, Adil Sanwari, Bharat Arora, & Prashant Dhar spoke on 'Making the most of the festive fervour in a changed market environment,' at e4m-Taboola virtual roundtable
Xiaomi will integrate recommendations from Tabolla's publisher network as part of their long-term strategic partnership
Some of the eminent speakers at the event will be Amit Tiwari, Amit Sethiya, Adil Sanwari, Bharat Arora, and Prashant Dhar
The news media company's profit for the year saw a 168% jump at Rs 74.86 crore
Taboola's ad partners can now access to DV’s standard brand safety and suitability targeting technology, allowing for control over the quality of where their ads are placed
The partnership will primarily allow Asianet to leverage Taboola services to maximize traffic and audience engagement
Hockey news recorded 9.3M pageviews across the network during the Tokyo Olympics
Gross Profit grew 69.6% year over year at $89 million
exchange4media in association with Taboola recently organised ‘The Publishers Round Table’ on the theme ‘Decoding newer monetization strategies for digital publishers'
Speakers on this roundtable will discuss what it takes publishers to improve their audience engagement.
The partnership will enable Oneindia to tap Taboola’s discovery platform and suites of products across desktop, tablet, and mobile web
As part of the partnership, Taboola Feed will be integrated into BBC.com
Guest Column: Adam Singolda, Founder & CEO, Taboola, writes that industry’s favorite duopoly focuses on consumers first but both Facebook and Google forget about their partners on the open web
The partnership will aid advertisers in getting complete insights into campaign performance
As a part of Taboola's #RecommendHER initiative, participants joined 13,000 advertisers to achieve business objectives, from brand awareness to increasing conversions
With this partnership, Amar Ujala will use Taboola’s discovery platform across desktop, tablet, and mobile web to maximize traffic
Nadav Perry, VP, Global Brand & Agency Development, Taboola, shared that page views and visits on gaming sites have increased by 32% & engagements by 53%, as compared to 2019
The solution includes ad format innovation in placements of high impact, adjacency and control, and exclusive real-time readership data, previously only available to editorial teams
The initiative will provide $500,000 in free advertising to selected women-owned businesses to use across Taboola’s network of more than 9,000 digital properties