Streaming platforms likely to challenge anti-tobacco advisory rule: Report
The government recently said that online publishers will have to show anti-tobacco ads that are at least 30 seconds long
OTT platforms like Netflix, Amazon and Disney are likely to challenge the Union Health Ministry's recent notification that the streaming platforms will carry anti-tobacco warnings like theatres and TV shows, media networks have reported.
The amended rules come under the Cigarette and Other Tobacco Products Act, 2004.
According to a media report, the streaming companies will have to edit millions of hours of existing content if the directive comes into effect.
The government has said online publishers need to show anti-tobacco ads that are at least 30 seconds long. The spot should also have a strong message about the health effects of tobacco consumption, the order says.
