TikTok launches ‘Wedding Season’ campaign
With the new campaign, TikTok wants to engage users by encouraging them to share videos, wedding looks and dance moves for sangeet nights
The season for lovely and beautiful Indian weddings has arrived. If you’re a fan of all things trending, then TikTok is the place to be. Amidst all the food, dance, rituals and traditions, Indian’s every year get together to put forth the extravaganza. This year TikTok is the place to be for the wedding seasons.
Indian Weddings, with diversity in their customs and rituals, reflect the Indian culture, just as TikTok. With the wedding campaign showcased that diversity on TikTok by enabling the users to create and document the most cherished moments of their big day with interesting invites, ways to get the photoshoot done without investing any single penny. TikTok is the world’s leading short-video platform where users share interesting 15-sec videos. While the content is highly diverse, the platform has brought together users from across the country to showcase the creativity for the Wedding Season.
TikTok launched the Wedding Season campaign with unique to India themes to encourage users to share videos of their wedding looks, dance moves for sangeet nights and comic element that’s present in every Indian wedding. The campaign across three hashtags has garnered over 4 billion views and still going strong with creators like popular creators such as Garima Chaurasia, Mrunal Panchal, Nagmaa and Shivani Kapila. Users showcased their creativity with fashion that display the diversity of Indian weddings apart from sharing the fun moments from Indian weddings like bride and groom being tried at wedding. Several creators with the sangeet night theme shared - dance move tutorials and wedding dance playlist for users to groove and get ready for the India’s biggest carnival – Weddings!!.
You can also view the trending wedding themes and challenges - #wedlooks (over 3 billion views), #sangeetnight (Over 887 million views) and #WeddingComedy (over 364 million views)
Popular creators such as Zaid Darbar, Fizza Abidi and Kanishka shared their tips and dance moves for the ongoing wedding season.
There is something special about weddings and all the funny stuff that happens in between getting ready for the festivities. The TikTok community got together and shared hilarious moments like photographers clicking pictures while wedding guests eat or the small ceremonies across India. Leading creators such as Nagmaa, Krutika and Awez Darbar also showcased their comic timing with the #weddingcomedy campaign.
