With the wedding season creating multiple purchase occasions, marketers say focus is on digital, influencer & in-store visibility; higher per-wedding budgets, premiumisation driving spends
The campaign hoardings have been placed smartly next to a jewelry shop brand or wedding suit brand
There will be special editions for Christmas, New Year, Weddings and Valentine’s Day comprising exclusive content packages
The campaign talks of festive looks and the excitement of getting dressed for the wedding season
The #ManyavarAaGaya campaign revolves around the curiosity and excitement of the grand appearance by the Dulha along with the hook step that is set to become a trend in no time
AkzoNobel India MD Rajiv Rajgopal talks about the brand’s innovations for the season
C Sukumaran, Canon India Director - Consumer Systems Products and Image Communication Business lets us in on leveraging the wedding photography segment in the south for the campaign