Ripunjay Bararia, Co-founder & CTO, SugarBox Networks, says as the demand for seamless video streaming is on the rise, 5G could be a potential solution to deliver better UX with real-time processing

exchange4media Staff Jun 21, 2022 10:47 AM

Digital advertising will take a big leap with 5G rollout as video, voice, OTT, gaming, and personal targeting will see a sea change in India, say experts

Kanchan Srivastava Dec 1, 2021 8:42 AM

According to Media Partners Asia, India’s TV channel business, which stands at $5 billion in 2021, is poised to grow at 11% CAGR over the next five years to $8.5 billion

exchange4media Staff Nov 24, 2021 10:57 AM

There have already been over thousands of Rimix & Filmi videos made on the track #Raataanlambiyan that features the duo

exchange4media Staff Aug 18, 2021 12:26 PM

The 10-day long campaign will be hosted by Malayalam actor Anu Sithara and will see participation from popular Moj creators

exchange4media Staff Aug 17, 2021 2:35 PM

India will play 3 ODIs and T20Is with Sri Lanka followed by a five-match Test series against England

exchange4media Staff Jul 15, 2021 3:00 PM

The addition of Lomotif enhances Zash’s offering by adding a short-form video component to its overall ecosystem

exchange4media Staff Jun 24, 2021 6:02 PM

The acquisition will provide Glance and Roposo end-to-end capability for launching celebrity and influencer-led LIVE commerce

exchange4media Staff Jun 14, 2021 7:24 PM

The multimedia messaging app has also reported 500 million monthly active users

exchange4media Staff May 28, 2021 4:15 PM

The video and shopping platform also notes that over 70% of purchases on the Trell Shop are from Tier-II and Tier-III cities

exchange4media Staff May 25, 2021 1:50 PM

The celebrity engagement platform has onboarded actors like Hrithik Roshan, Kareena Kapoor, Ranveer Singh and Tiger Shroff for personalised video calls with their fans

exchange4media Staff May 24, 2021 5:11 PM

The partnership will aid advertisers in getting complete insights into campaign performance

exchange4media Staff May 12, 2021 1:13 PM

The show features cricketing experts Gautam Gambhir, Deep Dasgupta, Sanjay Manjrekar, and Aakash Chopra, Ajit Agarkar & international cricketers – Dale Steyn, Daniel Vettori and Ian Bishop

exchange4media Staff Apr 28, 2021 7:01 PM

Snap said that its daily active users (DAUs) were 280 million in Q1 2021, an increase of 51 million, or 22%, year-over-year

exchange4media Staff Apr 23, 2021 7:02 PM

The contest #MadeOnRoposo will be judged by actor Neha Dhupia, director and choreographer Farah Khan, and casting director Mukesh Chhabra

exchange4media Staff Apr 22, 2021 4:58 PM

Guest Column: Dharmendra Ahuja, Founder & CEO, PitchWorx, shares that live-action videos are gaining impressive traction in marketing world as it contributes to improving conversion rate for the brand

Dharmendra Ahuja Apr 8, 2021 9:07 AM

Creators can choose existing videos from the Rizzle app or record their own new videos, add a soundtrack of their choice and share their masterpiece with the world

exchange4media Staff Apr 6, 2021 3:48 PM

The campaign aims at taking Anamika's versatile singing and unmatched music rhythm penetration into deeper regional markets

exchange4media Staff Mar 25, 2021 6:30 PM

The app will feature a wide range of content for audiences across superhero, fantasy, romance, sci-fi, Bollywood, mythology, action, and more

exchange4media Staff Mar 19, 2021 4:19 PM

This initiative in India is a content creator collective that will see some of the finest talents come together week on week, to collaborate and help each other amass more followers

exchange4media Staff Mar 16, 2021 4:23 PM

The valuation is nearly double from August last year when it raised $11.4 million from investors led by KTB Network

exchange4media Staff Mar 11, 2021 9:36 AM

CEO of Firework India, Sunil Nair said that Jio has created a new category of connected users by bringing the KaiOS ecosystem to India

exchange4media Staff Mar 2, 2021 1:44 PM

With the aim of building an invested community of over 3.5L students, the brand created multiple touchpoints, including newsletters, LIVE sessions, video content & e-destination with curated content

exchange4media Staff Mar 2, 2021 12:21 PM

Industry observers opine that the draft guidelines will create a balance between the three stakeholders - the brand, the influencer, and the influencer’s audience

Nafisa Shaheen Feb 25, 2021 9:13 AM

The platform also introduces exciting and appealing new content ranging from animated movies to kid-friendly cooking shows to edutainment content

exchange4media Staff Feb 22, 2021 3:33 PM

This feature has already crossed 1 lakh monthly microtransactions during its soft launch

exchange4media Staff Feb 22, 2021 1:43 PM

Chingari has become the first short video app globally to make short videos shoppable via AI/ML

exchange4media Staff Feb 18, 2021 8:47 AM

OPPO collaborates with the Bollywood director for a one-of-a-kind film shot on the videography expert Reno5 Pro 5G

exchange4media Staff Feb 18, 2021 8:30 AM

Starring Yashaswini Dayama and Prit Kamani, the film will allow viewers to decide the course of the story and goes live on the platform on 12th February

exchange4media Staff Feb 10, 2021 4:38 PM

As part of the collaboration, Moj will develop over 400 Lenses over multiple phases for its community to create more fun and entertaining short video content

exchange4media Staff Feb 10, 2021 4:31 PM

It has been an endeavor for Chingari to make sure that the content creators on its platform are spoilt for choice

exchange4media Staff Feb 8, 2021 2:28 PM

The film, about a family fighting for survival as a planet-decimating comet nears Earth, will be the first film of ‘First Day, First Show’, a new PVOD offering launched by Eros Now

exchange4media Staff Jan 28, 2021 12:28 PM

Head Honcho Siddharth Kumar Tewary, One Life Studios, said that they believe in the power of storytelling and is happy to take Indian origin based content to viewers across the globe

exchange4media Staff Jan 27, 2021 1:59 PM

TikTok CEO Vanessa Pappas and VP of Global Business Blake Chandlee informed that the downsizing will be carried out with immediate effect

exchange4media Staff Jan 27, 2021 12:39 PM

The campaign’s purpose is to pay tribute to Indian soldiers for their countless acts of sacrifice in safeguarding India’s sovereignty

exchange4media Staff Jan 25, 2021 3:42 PM

Pantvaidya, the Group COO of Balaji Telefilms and CEO of ALTBalaji, speaks about the platform's performance in the year gone by and its plans to build a robust content catalogue in FY22

Javed Farooqui Jan 25, 2021 8:45 AM

Certain part of these funds that will be used for celebrity influencer onboarding and other growth strategies

exchange4media Staff Jan 22, 2021 3:34 PM

With a catalogue of 1000+ regional films, the editor will pick out one language every month and feature the best short film in that language

exchange4media Staff Jan 21, 2021 12:52 PM

Commenting on the association, Vikram Tanna, COO, Mzaalo said that they are thrilled to partner with SpiceJet to offer seamless access of our wide-ranging content to on-the-go consumers

exchange4media Staff Jan 19, 2021 12:27 PM

The association kicked off with #SRKFlow Challenge on Rizzle which gained tremendous attention, affirming the perfect blend of the song and the app

exchange4media Staff Jan 14, 2021 4:03 PM

Abu Dhabi T10 will take place from Jan 28 to Feb 6, satiating the growing demand for ‘cricketainment’ internationally

exchange4media Staff Jan 14, 2021 1:21 PM

The collaboration entails featuring content from The Q India on the homegrown short-form video platform

exchange4media Staff Oct 1, 2020 11:37 AM

In the first session of the media summit, Pioneer Consulting Asia-Pacific's Virat Patel & David Ratner explored the topic of emerging video trends in the times of COVID-19

exchange4media Staff Sep 18, 2020 9:09 AM

The format will aid in creating an added revenue stream for publishers

exchange4media Staff Sep 15, 2020 1:15 PM

The YouTube homepage now features a row for short videos, which can be swiped vertically from one video to the next

exchange4media Staff Sep 15, 2020 10:33 AM

The patented technology will power its Video Experience Management Platform

exchange4media Staff Jul 24, 2020 8:52 AM

Guest Column: Deepak Oberoi, Director, Banyan Infomedia, expansion mode and open for partnerships and acquisitions

Deepak Oberoi Jul 23, 2020 2:53 PM

The latest report on 'Digital, Diverse & Multilingual India' states that 57% of the audiences watch online videos several times a day with YouTube being their preferred platform

exchange4media Staff Jul 21, 2020 1:11 PM

The platform has registered 15 million downloads since Monday

exchange4media Staff Jul 1, 2020 12:41 PM

On the virtual roundtable, industry leaders from the e-learning and ed-tech ecosystem shared insights on e-learning content and its distribution experience

exchange4media Staff Jun 12, 2020 8:41 AM