Twitter to expand political advertising scope
The company has said it will align its advertising policy with that of TV and other media outlets
Twitter has said it will allow more types of political ads on its platform.
As per the company, it has relaxed its advertising policy for 'cause-based' ads in the US and was aligning its advertising policy in line with TV and other media outlets.
In 2019, Twitter had announced a ban on all political ads. Hence, Tuesday's move is being seen as a departure by the platform.
In a recent move, Twitter owner Elon Musk said the platform has rolled out a "view count" feature, which will show how many times a tweet has been viewed. This move could be of particular interest to brands and marketers who want an accurate method to measure the ROI of sponsored tweets or ads.
