Twitter has said it will allow more types of political ads on its platform.
As per the company, it has relaxed its advertising policy for 'cause-based' ads in the US and was aligning its advertising policy in line with TV and other media outlets.
In 2019, Twitter had announced a ban on all political ads. Hence, Tuesday's move is being seen as a departure by the platform.
In a recent move, Twitter owner Elon Musk said the platform has rolled out a "view count" feature, which will show how many times a tweet has been viewed. This move could be of particular interest to brands and marketers who want an accurate method to measure the ROI of sponsored tweets or ads.