Public properties, playgrounds, schools, state buses and Govt vehicles are to be prohibited for political ads
This year, the ad insertions of the political parties grew more on TV and print in March as compared to Jan-Feb whereas, on radio, it grew more in Jan
The company has said it will align its advertising policy with that of TV and other media outlets
The report also says that global advertising, including U.S. political, to exceed $1 trillion in 2026, up from $641 billion in 2020 and $522 billion in 2016
BJP's inclination towards print, radio and TV in 2021 polls is in stark contrast to its 2016 stance where it led in digital ad insertions for the state elections
The measures include identifying and blocking ads from referenced candidates, parties, and other election-related content
While the Delhi High Court laud EC’s move, industry experts decry its decision to single out the DMRC while allowing other public properties like buses and autos to carry political ads
As poll dates close in, BJP, INC and the incumbent AAP turn social media into a battleground with memes, parodies and jibes