Public properties, playgrounds, schools, state buses and Govt vehicles are to be prohibited for political ads

Kanchan Srivastava Aug 12, 2024 8:09 AM

This year, the ad insertions of the political parties grew more on TV and print in March as compared to Jan-Feb whereas, on radio, it grew more in Jan

exchange4media Staff Apr 26, 2023 4:26 PM

The company has said it will align its advertising policy with that of TV and other media outlets

exchange4media Staff Jan 4, 2023 2:53 PM

The report also says that global advertising, including U.S. political, to exceed $1 trillion in 2026, up from $641 billion in 2020 and $522 billion in 2016

exchange4media Staff Jun 14, 2021 6:08 PM

BJP's inclination towards print, radio and TV in 2021 polls is in stark contrast to its 2016 stance where it led in digital ad insertions for the state elections

Tasmayee Laha Roy May 11, 2021 8:29 AM

The measures include identifying and blocking ads from referenced candidates, parties, and other election-related content

exchange4media Staff Mar 25, 2021 4:40 PM

While the Delhi High Court laud EC’s move, industry experts decry its decision to single out the DMRC while allowing other public properties like buses and autos to carry political ads

Shreshtha Verma Feb 7, 2020 8:04 AM

As poll dates close in, BJP, INC and the incumbent AAP turn social media into a battleground with memes, parodies and jibes

Shreshtha Verma Jan 16, 2020 9:21 AM