Ravi Santhanam, CMO, Head - Corporate Communications, HDFC Bank, engaged in a short but wonderful conversation with e4m Editor Naziya Alvi Rahman on the sidelines of the Goafest 2023.
He shed light on the digital advertising boom and how the brand and the banking sector should invest in it.
Santhanam spoke about brand safety and how the bank was invested in the same.
"We use only trusted partners for our advertising," he pointed out.
He spoke about the importance of creating awareness about banking safety among the consumers.