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Vishal Subharwal, CMO & Group Head – Strategy, HDFC Life, talks about the brand’s first regional multimedia campaign, association with Rishabh Pant, and the enduring relevance of ‘Sar Utha Ke Jiyo’
e4m Staff Nov 25, 2024 10:58 AM
Vishal Subharwal, CMO and Group Head-Strategy, HDFC Life, spoke about key strategies to attract the consumers in an ever-evolving market at the Pitch BFSI Marketing Summit
At Pitch BFSI Marketing Summit, Dhiraj Relli, MD-CEO, HDFC Securities, & Dr Annurag Batra, Chairman, Editor, BW BusinessWorld & Founder-e4m Group, spoke about the dynamics of consumer behaviour
At the e4m BFSI Summit 2024, Ravi Santhanam of HDFC Bank detailed how digital transformation and data privacy are reshaping the direct-to-consumer banking landscape
With the campaign, HDFC Life seeks to expand its brand presence and reach deeper into the southern states
e4m Staff Jul 25, 2024 3:53 PM
HDFC AMC’s Chief Digital & Marketing Officer., Harish Narayanan, and Publicis India MD Oindrila Roy, share insights on the campaign - #ZindagiKeLiyeSIP
Payal Gwalani Jul 18, 2024 1:37 PM
Tyagi will succeed Ritesh Kumar who superannuates after 16 years as MD & CEO
e4m Staff Jun 24, 2024 11:50 AM
HDFC Bank’s ‘Lulumelon EOSS’ campaign won a Silver at the Cannes Lions 2024
e4m Staff Jun 20, 2024 3:47 PM
Naveen Gogia, EVP & Co-Head of Sales & Distribution at HDFC AMC talks about the company's mission to empower investors and promote financial well-being in India
Ritika Raj Jun 18, 2024 3:49 PM
HDFC Mutual Fund's fourth edition of Nurture Nature campaign puts the spotlight on water conservation through a video titled Generation Restoration
Ravi Santhanam, Group Head, Chief Marketing Officer & Head of Direct to Consumer Business at HDFC Bank, spoke to e4m on leveraging IPL to expand PayZapp’s reach
Sonam Saini Apr 29, 2024 8:10 AM
#GettingReadyWithMeForTheWorldwill feature a series of interactive sessions, discussions, and stories aimed at empowering women to take control of their financial future
e4m Staff Mar 17, 2024 2:00 PM
HDFC PayZapp, Dalmia Cement, SBI, Britannia, Parle Hide & Seek and Charged By Thums Up are the sponsors that came on board with the streaming platform for the upcoming IPL
Sonam Saini Mar 13, 2024 4:36 PM
Guest Column: Ravi Santhanam, Group Head, Chief Marketing Officer and Head – Direct to Consumer Business, HDFC Bank, writes on embracing AI, influencer marketing and other trends
Ravi Santhanam Feb 15, 2024 8:14 AM
Our pick of the most creative and impressive ads between January 16 and 31
FCB Kinnect has conceptualised the bank's 'EOSS: End of Scam Sale' campaign
e4m Staff Jan 30, 2024 1:46 PM
Puneeth Bekal will also lead HDFC Sky; his new role begins on January 9
Ravi Santhanam, Group Head, CMO, HDFC Bank, engaged in a freewheeling chat with e4m Editor Naziya Alvi on the banking sector’s growth, challenges, customer expectations, trends and more
Naziya Alvi Rahman Dec 5, 2023 7:54 AM
The campaign encourages the audience to embark on a journey of financial security
e4m Staff Nov 14, 2023 9:18 AM
He was previously the CMO and the Head of Corporate Communications, Head - Liability Products and Managed Programs
e4m Staff Nov 6, 2023 11:08 AM
A section of netizens have taken umbrage at the main character in the ad who sports a stop sign-like red bindi on her forehead
e4m Staff Oct 17, 2023 5:18 PM
The CMO of HDFC Bank was speaking at the 10th-anniversary edition of Kantar BrandZ India event
e4m Staff Sep 29, 2023 8:27 AM
The campaign will be available across multi-media platforms - Television, Digital, Print, and Outdoor
exchange4media Staff Jul 11, 2023 6:29 PM
The agency will aid the company in delivering its brand promise
exchange4media Staff Jul 10, 2023 9:30 AM
Sashi Jagadishan, MD & CEO of HDFC Bank, will now take over from Parekh
exchange4media Staff Jul 1, 2023 9:31 AM
Santhanam, CMO, Head - Corporate Communications, HDFC Bank, spoke to e4m Editor Naziya Alvi Rahman at Goafest
exchange4media Staff May 25, 2023 12:06 PM
The ad film also serves as a connection between the present and an older campaign film by HDFC Life, 'Har Sapne Ka Aadha Hissa'
exchange4media Staff May 7, 2023 10:00 AM
The agency will lead communication solutions for the bank’s tech-first services
Neeta Nair Mar 15, 2023 8:51 AM
These are our picks of the most impressive ads between February 16 and 28
exchange4media Staff Mar 3, 2023 9:16 AM
The ten-film campaign humorously captures the pre-wedding shenanigans of Indian families while driving home the importance of life insurance
exchange4media Staff Feb 27, 2023 4:03 PM
The platform offers content that is sought by prospective investors and traders on Google
exchange4media Staff Dec 16, 2022 1:54 PM
The campaign also has additional short films featuring the same characters
exchange4media Staff Dec 10, 2022 8:34 AM
Ahmed has been associated with HDFC Bank for close to eight years.
exchange4media Staff Dec 4, 2022 4:20 PM
The brand leverages a humourous approach in this three-film campaign headlined by the comedian
exchange4media Staff Nov 19, 2022 9:46 AM
The campaign is based on a real-life experience and makes one think about the need to secure their loved ones
exchange4media Staff Oct 5, 2022 5:00 PM
The campaign is based on a real-life experience and makes one think about the need to secure their loved ones
exchange4media Staff Sep 26, 2022 2:52 PM
As per the report, brands have bounced back from the pandemic to increase their value; TCS emerges as ‘India’s Most Valuable Brand’
Mansi Sharma Sep 15, 2022 8:35 AM
