Vishal Subharwal, CMO & Group Head – Strategy, HDFC Life, talks about the brand’s first regional multimedia campaign, association with Rishabh Pant, and the enduring relevance of ‘Sar Utha Ke Jiyo’
Vishal Subharwal, CMO and Group Head-Strategy, HDFC Life, spoke about key strategies to attract the consumers in an ever-evolving market at the Pitch BFSI Marketing Summit
At Pitch BFSI Marketing Summit, Dhiraj Relli, MD-CEO, HDFC Securities, & Dr Annurag Batra, Chairman, Editor, BW BusinessWorld & Founder-e4m Group, spoke about the dynamics of consumer behaviour
At the e4m BFSI Summit 2024, Ravi Santhanam of HDFC Bank detailed how digital transformation and data privacy are reshaping the direct-to-consumer banking landscape
Previously, Ushang Sheth was with L&T Finance
The three-film campaign has been made in-house
With the campaign, HDFC Life seeks to expand its brand presence and reach deeper into the southern states
HDFC AMC’s Chief Digital & Marketing Officer., Harish Narayanan, and Publicis India MD Oindrila Roy, share insights on the campaign - #ZindagiKeLiyeSIP
Tyagi will succeed Ritesh Kumar who superannuates after 16 years as MD & CEO
HDFC Bank’s ‘Lulumelon EOSS’ campaign won a Silver at the Cannes Lions 2024
The metals were won by FCB Kinnect and VML in PR category
Naveen Gogia, EVP & Co-Head of Sales & Distribution at HDFC AMC talks about the company's mission to empower investors and promote financial well-being in India
Harish Narayanan was earlier Chief Growth Officer at Upstox
HDFC Mutual Fund's fourth edition of Nurture Nature campaign puts the spotlight on water conservation through a video titled Generation Restoration
The film has been launched in over 1200 cinema screens across India
The film is part of the company's #ZindagiKeLiyeSIP campaign
The campaign is titled ‘No Jhanjhat Life Insurance Fatafat’
Ravi Santhanam, Group Head, Chief Marketing Officer & Head of Direct to Consumer Business at HDFC Bank, spoke to e4m on leveraging IPL to expand PayZapp’s reach
Wondrlab has created a humorous campaign for the brand
#GettingReadyWithMeForTheWorldwill feature a series of interactive sessions, discussions, and stories aimed at empowering women to take control of their financial future
HDFC PayZapp, Dalmia Cement, SBI, Britannia, Parle Hide & Seek and Charged By Thums Up are the sponsors that came on board with the streaming platform for the upcoming IPL
Guest Column: Ravi Santhanam, Group Head, Chief Marketing Officer and Head – Direct to Consumer Business, HDFC Bank, writes on embracing AI, influencer marketing and other trends
Our pick of the most creative and impressive ads between January 16 and 31
The campaign has been conceived by Leo Burnett
FCB Kinnect has conceptualised the bank's 'EOSS: End of Scam Sale' campaign
Puneeth Bekal will also lead HDFC Sky; his new role begins on January 9
Most creative spots we saw between December 1 and 15
Ravi Santhanam, Group Head, CMO, HDFC Bank, engaged in a freewheeling chat with e4m Editor Naziya Alvi on the banking sector’s growth, challenges, customer expectations, trends and more
The campaign encourages the audience to embark on a journey of financial security
He was previously the CMO and the Head of Corporate Communications, Head - Liability Products and Managed Programs
Pant shares shares insights from his cricket training days
A section of netizens have taken umbrage at the main character in the ad who sports a stop sign-like red bindi on her forehead
The CMO of HDFC Bank was speaking at the 10th-anniversary edition of Kantar BrandZ India event
The campaign will be available across multi-media platforms - Television, Digital, Print, and Outdoor
The campaign has been conceptualized by Leo Burnett
The agency will aid the company in delivering its brand promise
Sashi Jagadishan, MD & CEO of HDFC Bank, will now take over from Parekh
Santhanam, CMO, Head - Corporate Communications, HDFC Bank, spoke to e4m Editor Naziya Alvi Rahman at Goafest
The ad film also serves as a connection between the present and an older campaign film by HDFC Life, 'Har Sapne Ka Aadha Hissa'
The ‘Zindagi ke liye SIP’ film talks about SIP
The agency will lead communication solutions for the bank’s tech-first services
These are our picks of the most impressive ads between February 16 and 28
The ten-film campaign humorously captures the pre-wedding shenanigans of Indian families while driving home the importance of life insurance
The platform offers content that is sought by prospective investors and traders on Google
The campaign also has additional short films featuring the same characters
Ahmed has been associated with HDFC Bank for close to eight years.
The brand leverages a humourous approach in this three-film campaign headlined by the comedian
The campaign is based on a real-life experience and makes one think about the need to secure their loved ones
The campaign is based on a real-life experience and makes one think about the need to secure their loved ones
As per the report, brands have bounced back from the pandemic to increase their value; TCS emerges as ‘India’s Most Valuable Brand’