Goa-Fest
SnapChat comes on board as Goafest co-presenter; ISA and IOAA to hold sessions
On the final day of Goafest 2023, Publicis Groupe held a masterclass by Vikram Pandey, NCD at Leo Burnett India, and Varun Shah, EVP at Prodigious
Advertising Rocks is an attempt to provide a stage for India's creative community to demonstrate their musical abilities
Through engaging discussions and thought-provoking insights, a panel at Goafest 2023 delved deep into the topic ‘IAA - Voice Of Change on Gender Bias’
Leo Burnett also named Branded Content & Entertainment Specialist Agency of the Year and Brand Activation & Promotions Specialist Agency of the Year; McCann Worldgroup India wins Young Maverick award
On Day 3 of Goafest 2023, a panel of experts highlighted the importance of holding agencies accountable for outcomes, and not for saving client's money
Kapoor spoke to e4m Editor Naziya Alvi Rahman on the sidelines of Goafest 2023
Anandan, Managing Director - Sequoia Capital & Surge, was speaking at a knowledge seminar at Goafest 2023
Leo Burnett India wins Grand Prix & Digital Specialist Agency of The Year honour; FCB Group India wins Direct Specialist Agency of The Year and PR Specialist Agency of The Year titles
Santhanam, CMO, Head - Corporate Communications, HDFC Bank, spoke to e4m Editor Naziya Alvi Rahman at Goafest
The group won Gold for the entry titled 'Centenary Campaign'
Paul, the Chairman and Chief Creative Officer of BBDO, speaks to Naziya Alvi Rahman during Goafest 2023
On the sidelines of Goafest 2023, the Managing Director of Colgate Palmolive India spoke to e4m Editor Naziya Alvi Rahman
On Day 1 of Goafest 2023, a panel of industry heads deliberated on how marketing concepts are evolving with the changing consumer choices
EssenceMediacom also wins Grand Prix and four gold. Madison bags four gold, ABP one gold
We take you through all special moments from the festival of creativity
On Day 1 of Goafest 2023, industry experts discussed the future of advertising and how technology can really help to enable great ideas
On Day 3 of Goafest 2022, the Director & Head of Global Marketing Solutions at Meta India said the next step in metaverse was how to build infra, capability and business context around it
Times Now Editorial Director and Editor-in-Chief Rahul Shivshankar speaks to e4m at Goafest 2022
At Goafest 2022, Ragothaman, Aqilliz Co-Founder and CEO, shares insights on digital advertising ecosystem, key challenges faced by the industry and more
Cheil India, Good Morning Films and Leo Burnett India pick Specialist Agency of the Year awards
Actor Madhuri Dixit engages in an insightful conversation with fellow actor Tisca Chopra on Day 3 of Goafest
Take a look at some special moments captured through the day
The final day of Goafest 2022 saw UN Women's Suhela Khan, Starcom India's Rathi Gangappa, and Leo Burnett's Dheeraj Sinha take part in a discussion on Diversity, Equality & Inclusion
ShareChat Director-Marketing Akshat Sahu spoke about the opportunities that content creators present to brands and marketers on Day 2 of Goafest
Cheil India named Digital Specialist Agency of the Year & FCB Group India is Specialist PR Agency of the Year. Famous Innovations bags Grand Prix
At Goafest 2022, Dentsu Creative CCO Menno Kluin shares important creative lessons
Actors Vikrant Massey, Ali Fazal, and MX Player CCO Gautam Talwar had a conversation with Atika Farooqi on 'How OTT's emergence gave an opportunity to the creators' at Goafest 2022
Our app is free, content is free. Free is not an offer, it's actually an emotion for Bharat, said Nikhil Gandhi, Chief Operating Officer of MX Player, while speaking at Goafest 2022
Take a look at some special moments captured through the day
Badminton champion PV Sindhu engaged in an insightful conversation with host Sameer Kochchar on Day 2 of Goafest 2022
The first definition of creativity is that you are not screwing up somebody else's life, says Piyush Pandey during a discussion with MCA Secretary Rohit Kumar Singh and ASCI Chairman Subhash Kamath
On Day 1 of Goafest 2022, MK Anand, MD & CEO, Times Network, shared interesting insights about the efforts of Times Network and its editorial stance in the past two years
Ankush Sachdeva, Co-founder & CEO, ShareChat, had an insightful conversation with Vikram Sakhuja, Group CEO, Madison Media & OOH, at GoaFest 2022
‘Agencies, like Leo Burnett, Creativeland Asia, TBWA, BBDO, which had not participated in the last five-six years have come forward to participate this year’
On Day 1 of Goafest 2022, the CEO of Sugar Cosmetics says today’s consumer is looking forward to products that could solve a problem point for them
The new AAAI logo is set to be unveiled at the festival today
Carlton D’Silva, Paresh Chaudhry, Praveen Someshwar, Rajat Ojha, Rekha Nigam join the jury chair and complete the panel
The One Show’s tie-up is the biggest news in this year’s Abby Awards, Rana Barua and Partha Sinha tell e4m
The festival has roped in 18 sponsors this year, said Jaideep Gandhi and Anupriya Acharya in a conversation with e4m
Earlier, Menno Kluin, Aricio Fortes and Myra Nussbaum were named as international jury members
The event was earlier scheduled to be held from April 7th to 9th
The event, organized by AAAI & TAC, will be held from 7th to 9th April 2022
Basis the score of 36 for the total awards, second time in a row, Dainik Jagran was adjudged with Abby’s Publisher of the Year
Ambarish Mitra, CEO & Founder, Blippar spoke about augmented reality, virtual reality and its rapid evolution in the marketing and advertising realm
Eastwood, Global Chief Creative Officer, McCann Health, spills the beans on the power of advertising and how marketers can make a lasting global impact through their ad campaigns
On the last day of Goafest 2019, Kemish, Co-Founder, Disrupt Marketing & Brandtrepreneur, spoke about how brands need to understand human connections in today’s digital age
Dentsu Webchutney is Digital Specialist Agency of the Year; Cheil India is Branded Content and Entertainment Specialist Agency of the Year, Hungry Films wins Video Craft Specialist of the Year
The Olympic boxer shares her story of struggles and how she beat the odds
At the ongoing Goafest 2019, we asked young delegates from the industry what makes them prouder of their work, an award or social media validation?
Ross Jauncey, Head, Create With Google, speaks on the topic ‘The World of Possibilities’
Navi Radjou & Jaideep Prabhu, authors of famous books Jugaad & Frugal Innovation, speak about the importance of frugal innovation and how India is playing a central role in it
The final day of Goafest 2019 will see a host of awards being given away, including Abbys in Video Craft, Radio, Digital & Mobile, Out of Home, Still Content, and National Geographic Green Award
Shashi Sinha, CEO of IPG Mediabrands India and Chairman of the Awards Governing Council of Goafest 2019, talks about the judging process, industry participation level and scope of the Abby Awards
Navin Shenoy, Marketing Head, Youth, Music & English Entertainment, Viacom 18, speaks about MTV Insight Studio that commissions youth insight studies every two years and publishes books on them
The witty cricketer talks about his social media popularity, his take on the political scene in the country and more
The 16-year-old Founder & CEO of Aerobotics 7 talks about his inspirations, challenges and his projects
Barry Wacksman, Vice Chairman & Global Chief Strategy Officer of R/GA, says brands should be more proactive when it comes to disruption
In a chat with Kubbra Sait, Koechlin and Chaturvedi share their struggles and aspirations
SPN wins Broadcaster of the Year, Dentsu Webchutney is PR Specialist & Direct Specialist of the Year, COG Digital+Design wins Design Specialist & Still Craft Specialist of the Year
As delegates gather to celebrate the very best in advertising and media work from India at Goafest 2019, exchange4media spoke to some of the contenders
At one of the Knowledge Seminars, Badger, CCO & Founder of Badger and Winters said women are equal but their objectification makes them less than equal
Bowen, Founder & Global Chairman, McGarry Bowen, talks about how data should be a friend so that it cannot supplement the human quotient
At Goafest 2019, Setia, Vice President, Marketing, Myntra shares insights on how the platform uses machine-curated technology and AI
Speaking on the inaugural day of Goafest 2019, Desai, Director Mass & Brand Marketing, Amazon, spoke about the evolving marketing landscape
In 25 years, this company has grown by 25% CAGR, says Dr A Velumani, Creator & Managing Director, Thyrocare
Sharma, Associate Director - Brand Marketing & Head of Digital Media at Flipkart spoke about how the brand is innovating from an India perspective for their 100 mn+ customers
Bhasin, Chairman & CEO - South Asia of Dentsu Aegis Network talks about the widened scope of Goafest and what non-participants are missing
Mindshare bagged four gold metals while Jagran Prakashan picked up two gold metals
As delegates gather for a dazzling start to Goafest 2019, we caught up with some of the contenders
Here’s what the newbies, as well as some young adlanders, expect at Goafest 2019
Chopra, Chairman, Goafest 2019 Organizing Committee says the marketing communications world has seen disruptive change in recent years and the speaker line-up at Goafest recognizes that change
Renowned cricketer Virender Sehwag, Bollywood actors Pankaj Tripathi, Kalki Koechlin and Siddhant Chaturvedi and global advertising maven Gordon Bowen amongst speakers
Malhotra spoke about his journey into the Bollywood industry and his favourite advertisements, endorsements and more
On the concluding day of the fest, the art director spoke on the importance of insight and adopting a human approach to advertising
McCann India - Chairman Asia Pacific, CEO and Chief Creative Officer, spoke about the changing dynamics of advertising in the wake of disruptive technology
Dentsu Webchutney is Digital and Mobile Specialist of the Year; Medulla WYP Network is Branded Content and Entertainment Specialist of the Year, The Social Street is Creative Agency of the Year
Rathore, spoke about the controversy over the recent ‘Fake News’ order and its overruling by the Prime Minister at the ongoing Goafest 2018
Today’s Abby Awards comprise Digital & Mobile, Digital Craft, National Geographic Green Awards, Special Abby, Promotion/Activation, Radio Craft, Radio, Branded Content & Entertainment, Out of Home & Ambient Media, Still Content, Audio Visual Content and Integrated categories
Rhodes talked about working with some of the most renowned names in the game and how these experiences helped him grow as a cricketer and a person.
At the 13th edition of Goafest, Worth threw insights on Internet of Things (IoT) and how brands can use smart packaging to connect with consumers
The Chairman of the Awards Governing Council tells us about the many firsts in the process for the Abby Awards that enter the 50th year
As delegates prepare for an action-packed Day 2 at Goafest 2018, we talk to some of the contenders for today's Abby Awards - the Broadcaster, Public Relations, Still Craft, Video Craft, Design and Direct Abbys
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Goafest 2018 attendees comment on the two sessions on Day 1 - Baba Ramdev and Kashyap Vadapalli, CMO of Pepperfry
Their session titled Majority Report: Future of media 2030 gave a sneak peek into the future of the industry
Entry barriers such as participation fee and especially the cost to create videos that summarise the entry hold agencies back from taking part.
The yoga guru spoke about how Patanjali has developed a Rs 50,000-crore empire by working on principles that place customers over profit
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Kashyap Vadapalli, apart from giving a different interpretation to the word disruption, also shared few takeaways from the journey of the online furniture store and how the quirky name came into being
The creative mandate for the ABBYs 2018 was given to McCann World Group India, with the clear brief being to draw attention to the caliber of the jury members who would be judging the ABBYs
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Ashish Bhasin, Chairman of Goafest 2018 and Chairman & CEO, South Asia, Dentsu Aegis Network and Vice-President of Advertising Agencies Association of India (AAAI), talks about upping the game for the festival
Opening the festival as keynote on Day 1 will be Yoga Guru and Business Leader Baba Ramdev and Founder, Managing Director and CEO of Yes Bank, Rana Kapoor, each of whom have been game-changers in their respective areas.
GoaFest is over, yet the hangover remains. And why not? There was a lot to take back from the Festival – awards, learnings, feedbacks, networking, ideas, enthusiasm. And in Rajul Kulshreshtha’s case, three fundamental truths and the secret of MMR as well. Plus the innocuous yet profound questions of a driver!
Creative ideas have no boundaries, they can strike anytime, and to anybody and at any place. A great idea can give brands the required impetus to explore new heights. This was what Steven Gatfield, CEO, Lowe Worldwide, had to share in his session at GoaFest 2008.
Day three at GoaFest 2008 saw some more international advertising experts share their gyan and gumption. And amid all the fun and frolic, they managed to capture the audience’s attention. On such expert was Shiela Byfield, Global Director-Insights, Mindshare Worldwide, who talked about the ‘Bluring Effect’ of the media landscape as a trend happening across the world.
Even before the GoaFest 2008 had officially kicked off, the AAAI had an uncalled for ‘situation’ in hand. For the first time in 41 years of the Abby Awards, the list of award winners, or some part of it, was leaked out to the media. This dismayed everyone at the Festival. Industry leaders share their views.
GoaFest 2008 culminated with the Abby Awards. There was much anticipation and drama leading up to the Abbys this year. As is known, the Abby Awards have done away with the ranking system this year. O&M kept its flag flying high with the maximum 58 metals, followed by Leo Burnett with 37 metals and JWT India with 30 metals.
For Jon Wilkins, Co-Founder, Naked Communications, the communications industry was undergoing an evolution, and the monkey media man, in simple words the believers of traditional media communicating the advertiser’s message effectively, would soon be extinct.
The first day of GoaFest 2008 saw some fun, frolic along with some insightful thoughts from well-known names from the world of international advertising. One speaker that enthralled who gathering was Kevin Swanepoel, President, One Club, who took the audience through one of the best pieces of work produced for the Internet in both viral and banner advertising.
It’s a common phenomenon in the Indian advertising and media industry that value options are delivered differently at the same time on the same media. Well-known industry names such as Paritosh Joshi of Star India, R Gowthaman of Mindshare, Tarun Katial of Big FM, Pearl Uppal of Yahoo!, and Hemant Malik of ITC constituted the panel that discussed issues regarding costs and measurement metrics.
Brand and the value proposition; quantifying the worth of an idea; and market prioritisation were some of the issues addressed at the Advertising Conclave at GoaFest 2008. Eminent names like Saugata Gupta of Marico, Lowe’s Balki, Sameer Nair of NDTV Imagine, Vikram Sakhuja of GroupM and Madhukar Kamath, President, AAAI deliberated on these issues and more during the session.
Advertising Conclave 2008 was held on April 3 as a precursor to GoaFest 2008, beginning from April 4. Speaking at the Conclave, D Shivkumar, VP & MD, Markets, Nokia India, was very clear that agencies had to change in a changing India.
Heated arguments transpired between industry leaders on ‘value’ issues at the Advertising Conclave at Goa. Saatchi and Saatchi’s V Shantakumar and Vodafone’s Harit Nagpal started off with an interesting satire on the typical dealings between agencies and clients, and how need for the business and lack of understanding had led to the relations that we saw today.
Heated arguments transpired between industry leaders on ‘value’ issues at the Advertising Concleve at Goa. Saatchi and Saatchi’s V Shantakumar and Vodafone’s Harit Nagpal started off with an interesting satire on the typical dealings between agencies and clients, and how need for the business and lack of understanding had led to the relations that we saw today.
Shortlists were announced on March 31 for the Abby Awards at GoaFest 2008 in various categories such as Print, Film Single, Radio Single, Integrated, Ambient Media, Direct, Interactive, Print Craft, radio Craft and Film Craft, among others. Over 3,800 entries have been received for this year’s Abbys.
Abby Awards at GoaFest 2008 has seen an upsurge in the quality of all entries except for ‘Radio and Radio Craft’ category. Though the exact number of entries in the respective categories could not be ascertained, it is known that out of a total of 3,800 entries, over 1,200 are for ‘Print and Print Category’, and around 1,300 for OOH. There are around 185 entries for ‘Films’ and 380 entries for the Radio category.
With AAAI and the Ad Club coming together this year for a single advertising festival, the industry is all agog with excitement over GoaFest 2008. However, Lowe and McCann Erickson have stayed away from GoaFest this year. Would their absence make any difference or would the Festival go ahead with all the gaiety and business of advertising associated with it? exchange4media asks ad honchos.
GoaFest 2008 has received over 3,800 entries for the Abby Awards, which will take place on April 5, 2008. The names of advertising biggies to judge the entries have been announced and the judging process will commence in Mumbai from March 19, 2008.
GoaFest 2008 has been providing a platform for young and talented creatives to learn, hone their skills, and interact with industry veterans. The Festival has a special package to attract young talent, and since last year, it has had reasonable success in doing so. But apart from GoaFest, what is the industry doing to motivate and nurture young talent?
GoaFest 2008: With AAAI, Ad Club joining hands, there’s no scope for duplication, says Jagdip Bakshi
With less than a month to go, frenetic preparations are on for GoaFest 2008. Over 3,000 people are expected to attend the festival this year. The Abby Awards have also generated a lot of interest this year following the coming together of AAAI and the Bombay Ad Club. And GoaFest Chairman Jagdip Bakshi has asserted that there was no scope for duplication now with a single advertising award show.
It’s only been a week since registrations were thrown open for GoaFest 2008, and by evening of March 3, AAAI had already received an overwhelming 1,194 registrations. AAAI officials informed that as many 109 companies had registered so far, of which 30-40 were advertising agencies.
AAAI has announced the opening of registrations for Goafest 2008. All one needs to do is log on to <a href=http://www.aaaindia.org target= _blank>www.aaaindia.org</a> to register and download the form. The Festival kicks off on April 3 with an ‘Industry Conclave’. The Media Awards would be presented on April 4, while the Abby at Goafest would be presented on April 5. Call for entries for Goafest 2008 would be announced shortly.
There is still time for Goafest 2008 to kick off on April 3, but Contract Advertising, the creative agency handling the Festival account, is losing no time in rolling out a campaign to create the right buzz. Contract had bagged the account following a multi-agency pitch that also involved JWT and Euro RSCG.
Advertising Agencies Association of India (AAAI) has announced the opening of registration for Goafest 2008. Garrick Hamm, Creative Partner, Williams Murray Hamm, Donald Gunn of Gunn Report fame, Kevin Swanepoel, President, One Club, John Harlow, Founder, Naked, Craig Davis, Worldwide Creative Chief, JWT, Scott Goodson, Founder & CEO, Strawberryfrog, and Stephen Gatfield, CEO, Lowe Worldwide, are some of the top names in the list of speakers.
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